Free Business Coaching and Mentoring

cp-pAs a rule I don’t usually give anything away for free (especially my time) because people don’t always value it or take it seriously when given away but I am about to break that rule for 1 week only.

I have some free time slots over the next 10 days and I will be offering a 40 minute one to one business coaching/mentoring session on Skype to 5 people that contact me using the form below. This is not for a webinar, video or ebook, this is one to one time talking to me so you get my advice and input on your business or start-up idea.

Whether you want advice on starting a business, growing your existing business, making more profit, ideas for new products or services, marketing, selling, online strategies or just refining some thoughts you have or just generally make more money.

I have experience of starting businesses from scratch with minimal investment, turning failing businesses into profitable ones, property investing, juggling various projects at once and much more. I have written 5 business books and a few have been bestsellers so I know I have something to share with you and help you succeed in business. Get in touch. This is a limited time offer for 5 people only.

Change From Small Business Owner to Entrepreneur

radio-micRecently I did a radio interview with Australian business consultant Mick Hawes (you can listen to it below). One of the topics we discussed is the difference between small business owners and entrepreneurs and techniques small business owners can take to become entrepreneurs, create more profit and reduce the burdens of small business.

Obviously during a short interview it’s not possible to go into depth about strategies to grow small businesses into large businesses and change from a small business mindset to an entrepreneurial one so I just wanted to highlight a couple of the points:

  • Don’t allow a business to become an emotional attachment, a business is a separate legal entity and it should never be your “baby”. This will enable you to make logical decisions instead of emotional ones.
  • Don’t buy into the myth that you can build up a business yourself then take on employees to do your jobs so you can then go and sit on a beach while your business runs itself.
  • Develop an exit strategy NOW. This could be selling to a competitor in 3 years or it could be selling shares or getting management to buy in and leave you with a controlling stake and profit share. The options are endless but be clear how this will work and stay focused on achieving your exit and when you want it to happen.
  • Delegate. Small businesses often stay small businesses purely because one person can only be responsible for a certain amount, there’s a ceiling that will be reached very quickly unless you learn to give responsibility to others.
  • Develop other projects, businesses or products that can run alongside (but separately) from your existing business. Don’t put all your eggs in one basket.
  • How can you keep costs and commitments to a minimum whilst still allowing your businesses to grow? Can you outsource instead of employing? Can you “partner” with a supplier with exclusive supply rights to tap into their resources?
  • It’s OK to go back to the drawing board and start again with a clean sheet. Does your business have too many overheads? Is your pricing correct? Are your products and services providing enough or appealing to your client base? Can you “re-engineer” your products and services or create new ones to break into new markets and appeal to clients at different levels and create a better profit margin with minimal effort?
  • Is your business sales oriented? Telling is not selling. You must learn how to set sales and revenue targets and make sure they are met. Not just monthly quarterly and annually but daily and weekly. Do you know how to calculate those targets correctly and motivate your sales team because you know how to generate and close sales for your products and services? If you don’t have a sales team do you know how to effectively do those things yourself so you can build the revenue to get a sales team?

If you’d like to know more I am now running a business mentoring program and taking on only 10 people for the next intake, starting on the 8th of April. You will get direct access to me and we will talk regularly to go through your individual business circumstances and work on strategies together to create a more profitable and valuable business for you.

Here is one of the many great testimonials I have had from the last group I mentored:

KrKerry Jackson-Rider
“After having had ‘one too many’ less than positive experiences with a so called ‘mentor’ I have found Matt to be a breath of fresh air.

Naturally, I started off with an air of misplaced cynicism but the fact is there’s no BS, just plain hard facts and I have learned a lot about myself and how I have dealt wrongly with things in the past. 

Matt has encouraged me to ‘man up’ effectively and I have become much more commercially minded about my business, which I always felt guilty about before. I now know that I can develop my business whilst retaining and enhancing my desire to help and empower others.

My coaching sessions with Matt are always full on and, no matter how weird a question I ask, he is able to give me clear, actionable advice which I try to implement straight away.

I have already seen a marked increase in the number of enquiries I am receiving and, because I am handling all aspects of my business in a clearer, more focused way, I’ve also seen an increase in my revenue streams across the board. For example, my upcoming workshop for Aspiring Wedding Planners in May is almost completely sold out already due to Matt’s valuable experience in sales and marketing. I would fully recommend signing on with Matt to anyone who really wants to make a positive difference to the way they approach their business and, by definition, their life.”

What my business mentoring includes:

  • Initial Skype or telephone call with me to discuss your current situation, whether you are just starting out or whether you want to improve your existing business we will look at what you want to achieve and some initial steps and plans to put in place.
  • Weekly webinar and Q&A so you can get answers to questions specific to you and have direct access to me every week. Webinar topics include: sales and marketing strategies that really work, increasing profit margins, developing new products and services that can be sold instantly to existing customers and new markets easily, business growth without breaking the bank, growing a small business into the type of business you want and many more with the ability to put in requests for weekly webinar topics.
  • A separate 1-to-1 Skype or phone call every 2 weeks to discuss progress, new strategies, which steps to take next and how best to implement them.
  • My personal email address so you can email me and ask questions or get feedback any time.
  • Private group page so you can share ideas and ask questions for me to answer that might benefit the group. Network and discuss ideas with others in my mentorship group (past and present). Plus a regular online meet-up on the group page to share ideas on a set topic and do a Q & A.
  • No minimum term so you can opt out at any time when you feel you have got what you need from it.

Because you will be getting real time from me and it requires a serious commitment from me I can only take on 10 people for each group intake so sign up quickly if you are interested, the last group was fully subscribed in 6 days and because of the success of the last group and the low price of only £29 GBP or $49 USD, I suspect it will be fully subscribed even quicker this time. This is the lowest price coaching and mentoring program I have done and will ever do.

This is open to anyone from any country and you can pay in any currency (PayPal will do the conversion), I have just setup the payment buttons below in the 2 main currencies my clients usually use (£ GBP and $ USD) but you can use either they are essentially the same amount.




You can enroll and subscribe for £29 GBP using this button




You can enroll and subscribe for $49 USD using this button

 

New Business Coaching and Mentor Program

Entrepreneur schoolUpdated March 28th 2014:
Most successful entrepreneurs will tell you the fastest way to move forward in business is to get a good mentor to show you the shortcuts. I recently read Richard Branson often had 3 mentors at any one time.

I also had 4 different mentors that helped me in my business career and they knocked at least 5 years off the time it would have taken me if they hadn’t given me the advice and encouragement I needed at the right time. It’s the kind of tailored advice that you can’t get from a book or a generic business course and it’s absolutely priceless.

For 2014 I am launching a new coaching program starting from next week for only £29 ($49 USD) per week.

Because of my other commitments and time constraints this coaching program will be limited to just 10 people.

What you will get:

  • Make your existing business more profitable by creating new products or services, refining existing ones, creating easier revenue streams and winning totally new clients on a regular basis
  • Start a new business. If you have always wanted to start a new business or be self employed but not sure how to start and you want a mentor to get to all the shortcuts then this is the perfect way to get started
  • Help you create and refine ideas for a new venture or business. If you always wanted to be an entrepreneur or be self employed but feel you lack the ideas then I can certainly help you over that hurdle and generating more ideas than you know what to do with.
  • Create an effective marketing campaign to build a bigger and better following. The cornerstone to any successful business is a great marketing strategy to get the message out there to all your potential clients who don’t know you exist and what great things you’re offering
  • Work on new sales strategies to close more sales and generate more income. Telling is not selling. Work on a specific sales strategy that works for you, that gets more money coming in and more happy clients on the books
  • Encouragement and methods to motivate you and move your ideas and business forward more quickly. Running your own business can be lonely and draining at times so staying motivated and pushing forward to better times is easier with a coach and mentor
  • Draw on my experience of various successful business from technology companies to property investment to selling books. Reading books and getting a few bits of advice now and then is OK but sometimes you need the benefit of someone’s experience that has actually done it and can tell you what you need to know quickly and regularly, when you need it

How it will work:

  • A tailored program just for you with one to one coaching on the phone or Skype at a pace that suits you
  • Set targets to work towards through the program and my help to ensure you achieve your targets and real tangible results
  • Initial Skype or telephone call with me to discuss your current situation, whether you are just starting out or whether you want to improve your existing business we will look at what you want to achieve and some initial steps and plans to put in place.
  • Weekly webinar and Q&A so you can get answers to questions specific to you and have direct access to me every week. Webinar topics include: sales and marketing strategies that really work, increasing profit margins, developing new products and services that can be sold instantly to existing customers and new markets easily, business growth without breaking the bank, growing a small business into the type of business you want and many more with the ability to put in requests for weekly webinar topics.
  • A separate 1-to-1 Skype or phone call every 2 weeks to discuss progress, new strategies, which steps to take next and how best to implement them.
  • My personal email address so you can email me and ask questions or get feedback any time.
  • Private group page so you can share ideas and ask questions for me to answer that might benefit the group. Network and discuss ideas with others in my mentorship group (past and present). Plus a regular online meet-up on the group page to share ideas on a set topic and do a Q & A.
  • No minimum term so you can opt out at any time when you feel you have got what you need from it.

Because you will be getting real time from me and it requires a serious commitment from me I can only take on 10 people for this so sign up quickly if you are interested. This is the lowest price coaching and mentoring program I have done and will ever do. I would have made it free but whenever I have offered free coaching I get a lot of time wasters and I hope a small payment commitment will keep that to a minimum but make it accessible for all those that want it.

This is for the April 2014 intake and strictly limited to 10 people. If the subscribe button is still showing below then I haven’t reached the 10 enrolled clients yet and you can sign up but if the subscribe button isn’t below it’s because I have reached the maximum number but you can use the contact form to register an interest for the next intake later in the year.

This is open to anyone from any country and you can pay in any currency (PayPal will do the conversion), I have just setup the payment buttons below in the 2 main currencies my clients usually use (£ GBP and $ USD) but you can use either they are essentially the same amount.




You can enroll and subscribe for £29 GBP using this button




You can enroll and subscribe for $49 USD using this button

 

Great Product vs Great Marketing

picsmcSo you have the best product or service at a great price, the few customers you have just love your business and what you do but you can’t understand why it’s so hard to get new clients when your competitors with inferior products and services with higher prices are getting new clients and making more money than you? What’s the answer? Marketing!

I get asked all the time why a business is under performing compared to the competition and it’s almost always the same answer; the competition is spending more on more effective marketing. This is often backed up with a more effective sales strategy that is closing more deals because they know that “telling is not selling”.

I am sorry if this sounds rude but the general public are lazy, they want easy, convenient, simple, uncomplicated and often whatever is in front of them now because that’s the easiest option. Even more discerning clients will often opt for what they know because further research is too time consuming and they need something fulfilled now.

If you are not easy to find or (put basically) in their face, you will struggle to get sales and new clients.

What are your successful competitors doing that you are not? Firstly they are probably delegating their marketing to an expert. Every business owner knows that you can end up wearing all the hats in a business; the bookkeeper, the sales person, web designer, marketing manager etc. This is OK but only up to a certain point, it is very difficult to be a master at all of these things and despite what you might think, you may just not ever be cut out to be great at some of these things. Stick to what you are good at and delegate the rest where possible.

I know many very profitable businesses that make awful products, with terrible customer service and bad websites, yet they still get new customers and plenty of repeat business because their marketing and sales are the largest and most important sections of their business. But I don’t know many successful businesses that have an amazing product but limited marketing and sales capacity. Many businesses have been built on sales and marketing strategies alone, very few businesses with only a great product but no sales or marketing survive for very long.

I am not saying that is how it should be and it’s quite sad, but that is just the way it is. Your potential clients’ human nature dictates that.

What marketing should you be doing? This depends on your business and who you are selling to. All marketing is a punt in the beginning but you can make some educated choices. This is where many go wrong. For example it’s easy to phone a local newspaper and pay a large amount of money for an ad or start a pay-per-click Adwords campaign and spend hundreds in a week or two, get no new clients and give it up as a bad idea. Who designed your ad? You? Did you write it based on how it works rather than the benefits? Did you offer something free or cheap and then got surprised the people you attracted didn’t want to spend money? Did you target a demographic that don’t read newspapers or click on Google ads? This is why it’s often best to spend more on the sales and marketing people than on the ads themselves.

Let me give you a personal example from my own experience. When I launched my first book back in 2011 I had no idea how to promote myself or a book. The businesses I had been involved with required business to business sales which I was good at, but I had limited experience at that time of promoting myself and a book. In the first month of that book release it sold about 30 copies. How much did I spend on advertising and marketing in that month; about $1500. So my return on investment was zero, in fact about minus $1350. It has done very well since then but the first month was very poor because I wasn’t experienced enough in the areas of marketing and PR for selling books at that time. After working with (and paying for) advice and training from some of the top people in book PR and social media marketing my next book sold 600 copies in the first week and was a bestseller in 3 categories on Amazon. what was the cost of using specialists and the marketing budget for the new book; about $750 (half of the previous budget for first book launch). ROI? Hard to calculate because there were discounts and promotions but also because the book sales generated consultancy work that I would have to calculate that in too. Put it this way; I made more than my investment back in the first week and it has continued making me money since.

Regardless of the exact figures, it’s plain and simple to see the difference between the two book launches and the returns.

There has been a seismic shift in marketing in the last few years away from old print advertising and old online ads to new media and new online marketing techniques and it has taken me 3 years working with some of the top people in the business to learn what works so don’t be surprised you or “experts” that haven’t kept up are struggling. It’s not an easy thing to get right.

If you would like some help with marketing your business or just to share your experiences I would really like to hear from you. Get in touch via the form below and I will email you back.

Matt Kinsella’s Real World Business Series

 

A few months ago whilst working with some coaching clients and going through the business course I created they suggested I convert the course material into a series of books and I thought it was a great idea so after some editing they are finally complete.

Click here for Amazon Kindle versions (This is the cheapest way to purchase and the Kindle app is available for most tablets and smartphones)

Click here for information on the paperback versions

There are 4 books in my Real World Business Series:

Book 1 – Creating New Business Ideas and Opportunities
- What really makes an entrepreneur
The psychology of an entrepreneur, myths erased, the truth about entrepreneurship and how you can become an entrepreneur today.
- Generating and developing for new businesses ideas. (Plus recognising and creating opportunities)
How to come up with new ideas for a business or investment, developing those ideas or existing ones. How to see ready-made opportunities or create some from what is already in front of you.

Book 2 – Starting or Relaunching Your Business
- Choosing and deciding on a business, investment or venture
Get to know what opportunities or ideas are worth trying. Learn how to work out if the structure, income stream or growth will work for you. When to start and just as importantly when to quit and move on to the next idea.
- Business Planning and start or relaunch
What you should know (or find out) before starting any venture and what tools or people you need to put in place beforehand.

Book 3 – Sales and Marketing
- Sales
Learn how anyone can sell, it’s a natural talent we all have if you know how to use it. Whether you are “selling” your ideas to investors or physically selling products to customers, it is a key skill for any entrepreneur.
- Marketing
Find out marketing tricks, how to measure everything so you know what works best for your particular product. Inexpensive and free tools for websites. What is important (and usually free) and what is a waste of time and/or money. How to use social media. Blogging.

Book 4 – Cash Flow and Creating a Future For Your Business
- Making money and cash flow
Setting targets and making sure you reach them. Setting prices. Tricks to make sure you always get paid. Maximizing profits and minimizing costs.
- The future
How to change and adapt. Make unexpected events work in your favour. How to stay motivated and overcome failures to turn every problem into an opportunity for more success.

New Business

logosmall1It’s been a while since I started a new business venture because I have been so busy with writing my book, property investments, business coaching, new babies and a whole load of great stuff but a project we have been working on has been crying out for a proper launch.

Since May my team have been helping others build genuinely targeted followers and leads on Twitter in the same way I have done. This service has now grown and we have decided to launch it as a standalone business. We have setup a UK site: Using Twitter For Business and we are working on a North America site to launch soon. We have clients all over the globe so you can still make use of this service wherever you are.

I now get 80% of my traffic, customers and new contacts via Twitter (there’s a good chance you came here via Twitter). It is a fantastic tool for building credibility (the more followers you have the more willing people are to engage), gaining new contacts and sales. And this is all done on a targeted basis so you know the following you are building is already interested in what you offer.

If you would like more information about Using Twitter for Business or to get in touch to ask any questions just go to http://usingtwitterforbusiness.co.uk 

People Buy From People

handshakeThere is an illusion out there that makes some people believe that you can create an automated income stream online and walk away and make money while you lay on a beach somewhere. While some people have done that to a certain extent what you don’t see is the amount of work that goes in to making a business work. Often that work involves selling and even in an online world; people still buy from people.

Let’s pick an example: Mark Zuckerberg the founder of Facebook. He spent years working long hours and networking with the right people to make his ideas into the business he wanted. As far as I know he still works quite hard and he isn’t sunning himself in Fiji every day.

I wanted to make this point because I have been working with some business owners lately who are adamant they want to automate everything and they want as little human contact with potential customers and existing clients as possible (or no contact at all). What they don’t understand is that the internet has made us more connected, not less. Because of that increased connectivity the expectation for contact and quick responses is greater than ever.

I have been banging on for ages about the value of Twitter for marketing, it’s the number one tool out there at the moment for building interested and targeted leads for any business. However they will stay just leads and not convert into sales if you don’t engage with them, keep them interested, answer questions and give them the information they need to make an informed purchase.

Generating sales (and therefore income) for any business is obviously critical for any venture to survive in the long term. There’s also a common belief that any new business is lucky to make a profit in the first year or two and many believe it’s next to impossible. Well it is impossible if you start out with that attitude. In my experience, if you have a good product or service to offer, at the right price and you are willing to adapt early to cater to what the client wants AND you are willing to proactively SELL then there is absolutely no reason why you can’t make money in the first few months.

By proactively selling I mean; personally email or message your contacts on Facebook, Twitter or LinkedIn. Make contact on a 1 to 1 level, don’t just mass email or post up a link and status on social networking sites. People can easily miss those links or they’re too lazy to click and read or maybe they will misunderstand a short message. But if you take the time to get in touch with them and explain your offering it’s surprising how quickly you can generate sales. Even in the offline world it’s amazing how quickly sales can be generated at networking groups or even just talking to people at coffee shops, bars or even random places like other parents at your kids school.

It’s the difference between opening a restaurant and sitting inside waiting for people to come in or going out on the street with a smile and giving small samples of food and encouraging people to come in. It has an instant impact.

Creating income in business as an entrepreneur still requires effort and that effort is usually best directed towards selling your ideas to investors, selling yourself to new contacts and selling products to new clients.