Before my book How To Be Lucky was published I decided a percentage of profits should go to a charity that would help others better their situation through enterprise and entrepreneurship. Because I started my adult life in a hostel for homeless teenagers and turned my life around by becoming a successful entrepreneur I wanted to help others do something similar. Helping others was my main motivation for writing the book altogether but I really wanted to make an extra effort to help those that really needed it.
After a huge amount of research to find the right place to donate funds I have decided on deki.org.uk. They are a micro finance charity that help budding small business people in the third world by giving them access to direct donations and small loans. They let me choose who I loan to specifically and these are the first 2 people I have given loans to so I can test the water: Koko Katakou and Bayi de Souza. Any money repaid I will reinvest in someone else requiring funds for their enterprise. I have also made a separate donation to the charity itself.
There are other charities out there doing similar things but because with DEKI I knew I could ACTUALLY choose the person I was loaning to and knowing that my specific funds were going to that person was what made me choose this organisation. Have a look here for success stories of DEKI: http://www.deki.org.uk/success_stories_rahama
If you would like some help with marketing your business or just to share your experiences I would really like to hear from you. Get in touch via the form below and I will email you back.