All posts by Matt Kinsella

How To Create a Profitable Online Business In Your Spare Time

How To Create a Profitable Online Business in Your Spare Time

For those already running a business or for people looking for an additional income or to eventually replace their income from their job, it’s the number one question or what people want to achieve the most when coming to me for advice.

This is NOT how to get rich quick or make money by doing very little or nothing, any business requires some effort and some minor investment, especially at the beginning but this can be just a few hours of spare time and a few hundred on a credit card. It doesn’t have to be blood sweat and tears 20 hours a day and half a million in venture capital.

Some of the most profitable businesses I know were started in a garage or spare room with a few hundred bucks.

Today this truly is easier with the tools of the internet, mobile phones, online payments, social media marketing and cost effective online advertising.

However this can be done badly in so many different ways, so very often people try and fail or are overwhelmed with options and potential failure before they even start. This is partly down to a lot of misinformation, scams and even well meaning people who just have it totally wrong about what works.

I am not talking about just marketing and getting Likes, Shares and meaningless followers, I am not talking about selling to friends and family and building a “team” to sell for you. I am talking about real tried and tested business methods that work in any type of business that creates sales, income, revenue and profit, either offline or online.

What will be covered:

Choose or Refine your Business Ideas. Having a clearly defined business model so people know what it is, what are the benefits to them and why to choose your business.

Creating Credibility and Authority in your Field of Business. Even if it’s new to you, there are methods for generating trust and credibility in your new business.

Online Lead Generation. How to get people interested in your business and feed those leads into your business.

Create a Sales Funnel. A defined pipeline to sell products and/or services to your leads and potential clients.

How To Take Online Payments. Making it as easy as possible for clients to purchase and for you to access that cash in the real world.

Up-sell Further Products. How to create ongoing marketing campaigns to leads and previous clients to keep selling.

How To Close Bigger Sales. Using corporate sales methods required to close higher ticket items so individual sales can be worth thousands instead of pennies.

Automation. Automating as much as possible so it’s eventually a “hands off” process requiring only part-time input from you.

To cover all this I am creating a new intensive 6 week training program for up to 5 people. This is how it works and what you’ll get:

1-2 hours 1 to 1 training call with me every week. Systematically covering all the topics mentioned above in a way that you can understand and ask questions as well as ensure we cover methods specific to you and how you want to run your online business.

Lifetime membership to my private coaching group with monthly live group training videos, group support and chats, archive of existing training videos, training material, e-books and templates.

Free access to all my books and training material.

Ongoing support through the 6 week program and after via the members group so you can ask questions and get help from me and other business people for as long as you need it.

The usual cost for lifetime membership of my group and this amount of 1 to 1 training would be $3400 but I will be offering this for just $600 (that’s £485 for those in the UK), that’s just $100 a week. so that’s a massive saving of $2800.

For me to give this amount of time for just $600 per person I can only take on 5 people at a time in this program so if you’d like to be considered please fill out the form below so we can arrange a free no obligation call.

Writing A Book To Promote Yourself

How To Be Lucky - BestsellerWhen I wrote my first book I did it purely for my own self achievement when I had time after selling one of my businesses and after some encouragement from friends who wanted to see me document my journey from homeless teen to successful entrepreneur. I wasn’t even sure if I wanted it published.

The fact is I wasn’t trying to achieve anything other than write down my story with some advice and examples of what I’d done and how. I thought perhaps it might help a few people or maybe just myself when I wanted a bit of inspiration later in my own life.

After a publishing offer and further advice on book marketing and promotion I decided to self publish and promote my book myself. I then went on a 2 year journey of learning how to publish and promote books.

What happened after this was a surprise to me and made me wonder why nobody had encouraged me to write a book before. In business or even in a career where we are trying to promote ourselves as specialists, experts or just pretty good in our field, it’s not easy to stand out. Self promotion and selling what we do is not easy, there’s always a lot of others doing the same and often they are not nearly as good but they get more work and more money because they stand out more.

After writing my first book and got into a few bestseller categories on Amazon I discovered I had a line of people coming to me for help and advice with respect giving me instant credibility and authority without me having to convince them of my worth because my book had already done that.

What I had found out is that a well marketed and promoted book is one of the best marketing tools anyone can create. Since then I have written several books and helped many others publish their books so they can do the same. assisting others publish and promote their books is one of the most rewarding things I do now.

Through doing this over and over for myself and my clients I have worked out a very reliable formula so first time writers and those that have almost no experience with writing can do it and we can put out a great book and achieve bestseller status in a relevent category on Amazon.

Now I have more time available over the next year I want to concentrate on helping more people with publishing books but my time is still limited so if you’d like some help with this I’d love to talk to you further but please get in touch before my calendar fills up. Use the form below and we can discuss further:

New Business Support Group

sb2bbnew-logo2-copyIn August I launched a new closed group of people in business to give them access to all my books and material, weekly live online webinars, 1 to 1 support if required and also for the members to support each other. Now I want to expand this group because with more members the greater the engagment and support for everyone involved.

Who Is It For?

Anyone who is in business at any stage or anyone considering starting a business and also for those working for a company in business development, sales or marketing. There is material, support and advice for anyone at any stage.

Currently we have members from UK, USA, Ireland and Canada. It’s an online members only group with some additional support via Skype or phone calls if required.

What You’ll Get

Guidance and support on how to create a really succesful business

Business development training and advice using techniques that are tried and tested

Sales training from creating leads through to closing so you sell more and more often

Improve cashflow, create more income streams, get paid more for the same products and services easily and reliably

A real business support community group of likeminded people

Have the support of multiple “business partners” with different skills and experience but without having anyone else directly involved in your business

What My Clients Say About my Methods and Material:

“I started working with Matt around the end of August 2014.

He was recommended to me by a business contact. I really wasn’t sure what to expect or gain from it but she ensured me it would help with my business and teach me how best to build it.

I had several, 1 hour sessions with Matt and a few Brain storming sessions in the last few months (which were priceless really).

The progress I have made has been quite remarkable. He’s taught me to think outside of the box even more so than I thought I did!

In short my sales skills and even recruitment skills are through the roof. I’m actually selling for fun across all my business at the moment and I currently earn around £7000 more every month than I did before I was coached by Matt.”

How To Get Involved:

Fill out the contact form below so we can have a quick conversation about the group and get you logged on as soon as we can.

I Wrote and Published a Book in 1 Day

Migraines Book CoverAs an experiment and to prove a point to myself and some authors I was helping at the time I wrote and published a book in paperback and Kindle in just one day.

Yes that’s right, I started writing from scratch in the morning and by 10:30pm I had uploaded the text, designed a basic cover, front and back and approved publication of a full paperback book and on Amazon Kindle.

As part of the point I wanted to prove (to myself as much as anyone else) was to write on a totally different subject matter than I was used to. I always want to put things out in the world that are useful or helpful so thought hard about experiences I’d had that might help or benefit others.

I’ll be honest I had completely forgotten how I’d cured myself of migraines because it had been 15 years since I’d done so and the awful experience of migraines in my life was happily a very distant memory. One I was glad to put behind me and not often think about.

However I had cured myself of migraines after a lot of research and experimenting but I’d never shared that experience with anyone and it suddenly struck me as rather selfish so I had the subject matter to write my book.

Since publishing it has sold more consistently than any of my other books, despite my other books taking months to write, so it just goes to prove that it’s the subject people are often interested in not always how long the author has spent honing their style or employing the best editors and cover designers.

For the next few days only this book is available free on Amazon, you can get a copy by clicking this link. This is the Amazon UK link but it’s available free in any country that has access to Amazon.

If you’d like help writing or publishing a book I have helped various authors create best selling books and I’d love to talk to you about your ideas, get in touch via the form below.

Launching A Great New Book For A Client – Download Free For 5 Days

Front-Cover-Template2One of the things I enjoy most about life now is being able to help others achieve the success I have had. I spend a great deal of my time now business coaching people  and assisting them to achieve their goals. Dr. Mason Romero is a great guy who I have been working with for several months now coaching and assisting him with building his business and also writing the book. I am so proud of his achievement in completing his book ‘Debt Freedom by Creating A Second Income’ as when I first started working with him it was something that he never imagined he would be able to do.

Dr. Romero is an inspiration to many and that is why I wanted him to share his story. To be determined enough to want to be a Veterinary Surgeon is a massive achievement. But to realise one day the dream that has been achieved has cost you a debt of $250,000 is a terrifying realisation. Dr. Romero shows in the book just how debt can be dealt with by creating a second income that can be built even whilst working full time as a Veterinary Surgeon. With practical tips and training that means readers can use his strategies to tackle their own debt makes this a great read and a must for anyone who finds themselves in the same situation with debt or who just want to grow a second income alongside what they are already doing.

If you would like to read the full version of the book for FREE it can be downloaded for the next 5 days at UK link: amazon.co.uk/gp/product/B014UZDZFC or US link: www.amazon.com/gp/product/B014UZDZFC. Let me know what you were able to learn from the book or please leave a review on Amazon.

If any of you would like me to work with you I would love to hear from you. If you need help to promote your business or want to find out more about writing your story and sharing it with others, then please complete the contact form below and I will be in contact with you.

The Success Of Small Business To Big Business Vol.1

 

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Many of you will have seen my recent blog and social media posts about a new book that I have just published.

The title is Small Business To Big Business Vol. 1 and the idea was for me to be able to assist business owners to become authors. In Volume 1 we put together 8 chapters written by business owners each of whom had very different businesses. They wrote their story of developing their business along with tips and ideas that would be helpful to others starting out on the self employed road or already in business and wanting to grow.

The book has been a massive success. We hit Number 2 on the bestseller list on Amazon which is an incredible achievement. For me it has been an incredible experience to be able to assist 8 business owners to be part of a bestseller as I understand just what it can do for all of them and their businesses.

Now that Volume 1 has been published it would be great to be able to repeat this with another 8 business owners who have great stories and such useful tips and ideas that they need to share. If you think you could be one of those people then I urge you to contact me and have a chat. I know that all the authors to date have felt it to be a great investment in their business and also in their own personal development. To read a testimonial from one of the authors head over to the book website. Let me help you share your story and assist you to gain even more credibility in your industry by becoming a bestselling author.

If you would like some help with marketing your business or just to share your experiences I would really like to hear from you. Get in touch via the form below and I will email you back.

Small Business To Big Business Volume 1

Cover-Template-2NEW FREE BOOK (For 5 days only on Amazon): It’s been a long while in the making but this is my first book released for a couple of years.

This is a collaborative book with different perspectives and advice on starting and running a business but mostly on turning a small business mindset into a big business mindset.

A fantastic business book with chapters written by different people in business. Informative, motivational and inspiring content to help people in business take their ventures to the next level.

Practical advice and inspiration from others who have started and built their own businesses from scratch in different industries.

This book is not just one persons point of view or lots of theory, this book is real and genuine advice from various people who have learned from doing.

Everything from starting out, marketing, generating sales and building income to staying motivated and creating sustained business growth.

We are also working on Volume 2 and if you’d like to write a chapter for the next book send me a message, I’d be really keen to talk to you no matter what your experience in business and even if you’ve had no previous writing experience.

It’s free to download on Kindle for 5 days only, you don’t need a Kindle device, you can get the Kindle app free on any smartphone or tablet. Paperback will be released in the next couple of weeks.
UK Link: http://www.amazon.co.uk/dp/B013PM8E3O
U.S. Link: http://www.amazon.com/dp/B013PM8E3O

Also check out the website for the Small Business To Big Business Project: SmallBusinessToBigBusiness.com

If you’d like to discuss the idea of write a chapter get in touch using the form below:

Starting Again

leon book cover_I have worked with a lot of people in business over the years who have had to start over again in a new industry or new business venture. Even I’ve had to do it and it’s often inspiring to see people overcome adversity and make a change that see’s them succeed in something totally new to them.

Recently I’ve been working with ex England and Leicester Tigers rugby player Leon Lloyd and we’ve just released his new book Life After Sport: Boot Room to Board Room. For the next couple of days it’s available free on Amazon: Click here.

It’s a great book about the hard work and dedication that can go into a career and despite many successes, things might not turn out as expected. There’s also some great advice and information about finding success in business no matter what your starting position or previous experience might be. I can highly recommend it.

If you feel you have a book in you and would like some help getting it written and published or if you already have a book that you’d like to get published or promoted, please get in touch via the contact form below, I’d be happy to help.

Do You Have Great Products and Services but Nobody Knows About Them?

advertsMany people think that the key to success in business is a great business idea but the truth is you can have a hundred fantastic ideas, with awesome products and services but if nobody is getting the message, you have no business.

So you have great ideas, products and services but nobody knows about them? What do you do?

There’s two elements to the answer; the first is to deliver your message effectively so people know your business exists and what you’re offering, the second is for you to have enough credibility and the potential client trusts you or your business enough to make a purchase.

In my last post I covered getting your message and call to action clear in all your sales and marketing channels. This covers a lot in getting your message out there, you can have a look at it here: Telling Is Not Selling.

Social media and in particular Twitter has been great for me to reach new people and there’s a good chance that’s how you came to be here, which proves it works. Twitter marketing is not easy to get right but when you do it can yield great results for minimal spend. I have over 45,000 followers now and I’ve helped loads of my clients get thousands of new genuine targeted followers in a relatively short space of time, in the same way I have. It’s a little complicated to go into in a blog post but if you’d like to know more get in touch and I’d happily discuss it with you.

Advertising in its various forms, either online or offline can be effective but keep an eye on your spend. There’s no point spending $500 to sell 3 products that only cost $35 each.

As I’ve mentioned before, the best PR and marketing tools I have had are my books. I’ve now mentored 13 of my clients to creating bestselling books and they are all making thousands more per year just off the back of the credibility a bestselling book brings. Please note that anyone can write a book and throw it up on Kindle but to have a bestselling book in various formats that you can hand out or sell to potential clients is a massive boost to future sales by building trust.

Lastly but very importantly; don’t expect people to throw their credit card details for a $500 product at a website they have never visited before. People may well go on Amazon and spend $800 on a new TV but you are not Amazon, you don’t have that level of trust. It’s very likely that if you are selling anything over $50 you might need to have a conversation with the client on the phone before they hand over their money. So keep that in mind in your call to action in your marketing messages. Sometimes it’s better to drive potential customers towards “contact” rather than “Buy Now, Pay Here”.

I hope you have found this useful and if you’d like more details on anything discussed here I’d be happy to help. I offer a free half hour consultation on the phone or Skype. It costs nothing and there’s no obligation, just a minute of your time to fill out your information below.

Let’s Get Started:

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