All posts by Matt Kinsella

Writing A Book To Promote Yourself

How To Be Lucky - BestsellerWhen I wrote my first book I did it purely for my own self achievement when I had time after selling one of my businesses and after some encouragement from friends who wanted to see me document my journey from homeless teen to successful entrepreneur. I wasn’t even sure if I wanted it published.

The fact is I wasn’t trying to achieve anything other than write down my story with some advice and examples of what I’d done and how. I thought perhaps it might help a few people or maybe just myself when I wanted a bit of inspiration later in my own life.

After a publishing offer and further advice on book marketing and promotion I decided to self publish and promote my book myself. I then went on a 2 year journey of learning how to publish and promote books.

What happened after this was a surprise to me and made me wonder why nobody had encouraged me to write a book before. In business or even in a career where we are trying to promote ourselves as specialists, experts or just pretty good in our field, it’s not easy to stand out. Self promotion and selling what we do is not easy, there’s always a lot of others doing the same and often they are not nearly as good but they get more work and more money because they stand out more.

After writing my first book and got into a few bestseller categories on Amazon I discovered I had a line of people coming to me for help and advice with respect giving me instant credibility and authority without me having to convince them of my worth because my book had already done that.

What I had found out is that a well marketed and promoted book is one of the best marketing tools anyone can create. Since then I have written several books and helped many others publish their books so they can do the same. assisting others publish and promote their books is one of the most rewarding things I do now.

Through doing this over and over for myself and my clients I have worked out a very reliable formula so first time writers and those that have almost no experience with writing can do it and we can put out a great book and achieve bestseller status in a relevent category on Amazon.

Now I have more time available over the next year I want to concentrate on helping more people with publishing books but my time is still limited so if you’d like some help with this I’d love to talk to you further but please get in touch before my calendar fills up. Use the form below and we can discuss further:

New Business Support Group

sb2bbnew-logo2-copyIn August I launched a new closed group of people in business to give them access to all my books and material, weekly live online webinars, 1 to 1 support if required and also for the members to support each other. Now I want to expand this group because with more members the greater the engagment and support for everyone involved.

Who Is It For?

Anyone who is in business at any stage or anyone considering starting a business and also for those working for a company in business development, sales or marketing. There is material, support and advice for anyone at any stage.

Currently we have members from UK, USA, Ireland and Canada. It’s an online members only group with some additional support via Skype or phone calls if required.

What You’ll Get

Guidance and support on how to create a really succesful business

Business development training and advice using techniques that are tried and tested

Sales training from creating leads through to closing so you sell more and more often

Improve cashflow, create more income streams, get paid more for the same products and services easily and reliably

A real business support community group of likeminded people

Have the support of multiple “business partners” with different skills and experience but without having anyone else directly involved in your business

What My Clients Say About my Methods and Material:

“I started working with Matt around the end of August 2014.

He was recommended to me by a business contact. I really wasn’t sure what to expect or gain from it but she ensured me it would help with my business and teach me how best to build it.

I had several, 1 hour sessions with Matt and a few Brain storming sessions in the last few months (which were priceless really).

The progress I have made has been quite remarkable. He’s taught me to think outside of the box even more so than I thought I did!

In short my sales skills and even recruitment skills are through the roof. I’m actually selling for fun across all my business at the moment and I currently earn around £7000 more every month than I did before I was coached by Matt.”

How To Get Involved:

Fill out the contact form below so we can have a quick conversation about the group and get you logged on as soon as we can.

I Wrote and Published a Book in 1 Day

Migraines Book CoverAs an experiment and to prove a point to myself and some authors I was helping at the time I wrote and published a book in paperback and Kindle in just one day.

Yes that’s right, I started writing from scratch in the morning and by 10:30pm I had uploaded the text, designed a basic cover, front and back and approved publication of a full paperback book and on Amazon Kindle.

As part of the point I wanted to prove (to myself as much as anyone else) was to write on a totally different subject matter than I was used to. I always want to put things out in the world that are useful or helpful so thought hard about experiences I’d had that might help or benefit others.

I’ll be honest I had completely forgotten how I’d cured myself of migraines because it had been 15 years since I’d done so and the awful experience of migraines in my life was happily a very distant memory. One I was glad to put behind me and not often think about.

However I had cured myself of migraines after a lot of research and experimenting but I’d never shared that experience with anyone and it suddenly struck me as rather selfish so I had the subject matter to write my book.

Since publishing it has sold more consistently than any of my other books, despite my other books taking months to write, so it just goes to prove that it’s the subject people are often interested in not always how long the author has spent honing their style or employing the best editors and cover designers.

For the next few days only this book is available free on Amazon, you can get a copy by clicking this link. This is the Amazon UK link but it’s available free in any country that has access to Amazon.

If you’d like help writing or publishing a book I have helped various authors create best selling books and I’d love to talk to you about your ideas, get in touch via the form below.

Small Business To Big Business Volume 1

Cover-Template-2NEW FREE BOOK (For 5 days only on Amazon): It’s been a long while in the making but this is my first book released for a couple of years.

This is a collaborative book with different perspectives and advice on starting and running a business but mostly on turning a small business mindset into a big business mindset.

A fantastic business book with chapters written by different people in business. Informative, motivational and inspiring content to help people in business take their ventures to the next level.

Practical advice and inspiration from others who have started and built their own businesses from scratch in different industries.

This book is not just one persons point of view or lots of theory, this book is real and genuine advice from various people who have learned from doing.

Everything from starting out, marketing, generating sales and building income to staying motivated and creating sustained business growth.

We are also working on Volume 2 and if you’d like to write a chapter for the next book send me a message, I’d be really keen to talk to you no matter what your experience in business and even if you’ve had no previous writing experience.

It’s free to download on Kindle for 5 days only, you don’t need a Kindle device, you can get the Kindle app free on any smartphone or tablet. Paperback will be released in the next couple of weeks.
UK Link: http://www.amazon.co.uk/dp/B013PM8E3O
U.S. Link: http://www.amazon.com/dp/B013PM8E3O

Also check out the website for the Small Business To Big Business Project: SmallBusinessToBigBusiness.com

If you’d like to discuss the idea of write a chapter get in touch using the form below:

Starting Again

leon book cover_I have worked with a lot of people in business over the years who have had to start over again in a new industry or new business venture. Even I’ve had to do it and it’s often inspiring to see people overcome adversity and make a change that see’s them succeed in something totally new to them.

Recently I’ve been working with ex England and Leicester Tigers rugby player Leon Lloyd and we’ve just released his new book Life After Sport: Boot Room to Board Room. For the next couple of days it’s available free on Amazon: Click here.

It’s a great book about the hard work and dedication that can go into a career and despite many successes, things might not turn out as expected. There’s also some great advice and information about finding success in business no matter what your starting position or previous experience might be. I can highly recommend it.

If you feel you have a book in you and would like some help getting it written and published or if you already have a book that you’d like to get published or promoted, please get in touch via the contact form below, I’d be happy to help.

Do You Have Great Products and Services but Nobody Knows About Them?

advertsMany people think that the key to success in business is a great business idea but the truth is you can have a hundred fantastic ideas, with awesome products and services but if nobody is getting the message, you have no business.

So you have great ideas, products and services but nobody knows about them? What do you do?

There’s two elements to the answer; the first is to deliver your message effectively so people know your business exists and what you’re offering, the second is for you to have enough credibility and the potential client trusts you or your business enough to make a purchase.

In my last post I covered getting your message and call to action clear in all your sales and marketing channels. This covers a lot in getting your message out there, you can have a look at it here: Telling Is Not Selling.

Social media and in particular Twitter has been great for me to reach new people and there’s a good chance that’s how you came to be here, which proves it works. Twitter marketing is not easy to get right but when you do it can yield great results for minimal spend. I have over 45,000 followers now and I’ve helped loads of my clients get thousands of new genuine targeted followers in a relatively short space of time, in the same way I have. It’s a little complicated to go into in a blog post but if you’d like to know more get in touch and I’d happily discuss it with you.

Advertising in its various forms, either online or offline can be effective but keep an eye on your spend. There’s no point spending $500 to sell 3 products that only cost $35 each.

As I’ve mentioned before, the best PR and marketing tools I have had are my books. I’ve now mentored 13 of my clients to creating bestselling books and they are all making thousands more per year just off the back of the credibility a bestselling book brings. Please note that anyone can write a book and throw it up on Kindle but to have a bestselling book in various formats that you can hand out or sell to potential clients is a massive boost to future sales by building trust.

Lastly but very importantly; don’t expect people to throw their credit card details for a $500 product at a website they have never visited before. People may well go on Amazon and spend $800 on a new TV but you are not Amazon, you don’t have that level of trust. It’s very likely that if you are selling anything over $50 you might need to have a conversation with the client on the phone before they hand over their money. So keep that in mind in your call to action in your marketing messages. Sometimes it’s better to drive potential customers towards “contact” rather than “Buy Now, Pay Here”.

I hope you have found this useful and if you’d like more details on anything discussed here I’d be happy to help. I offer a free half hour consultation on the phone or Skype. It costs nothing and there’s no obligation, just a minute of your time to fill out your information below.

Let’s Get Started:

We don’t share information with anyone and any information you submit or discuss with us now or in the future is dealt with in the strictest confidence.

 

Telling Is Not Selling

Tellings-not-sellingWhy is your marketing and sales material not working as well as it should?

Possibly because you don’t have a strong enough point. One of the key links between marketing and selling is getting a point across AND getting a client (or potential client) to act on it.

There’s a saying “Telling is not selling”, it’s not enough to put some information out there and expect people to act on it.

It doesn’t matter what format or platform we are talking about, it could be a web page, a flyer or even a sales call on the phone. Before you embark on “putting it out there” you need to ask yourself; “What do I want the person reading/hearing this message to DO after they’ve got it?”

If you are not totally clear on the precise and single call to action that you want to achieve then the potential client definitely won’t be clear on it either.

People are busy, people have distractions, people are not stupid but they sure can act that way when they have a million other things to think about. Make your message and call to action as simple as possible and spell out what you want them to do and how in the easiest way possible.

The other problem with a distracted audience is if they don’t act immediatly they will forget about you and your message. So how do you get them to act now?

Things to consider:

  • Sell the benefits. If it’s a new bright LED bulb that last 10 years longer than the others, don’t tell them about the technology behind it or where it came from or who invented it and why, nobody gives a crap. Tell them it will save them money, it’s 2x brighter than the next best LED bulb, it last 10 years longer so you don’t have to change it and it’s more economical. Those are the benefits to the potential customer. If it will help them lose weight or save money; How much money? How much weight? In what timeframe? These are the precise benefits that will get someone’s attention.
  • Limit the offer. Make it available to a limited number of people or for a short time frame e.g. 2 days (2 weeks would be too long, they’d think they have time to act later and then forget). Have a special price offer for a limited time or the first 10 people to purchase.
  • Make the last line of your message your call to action. Don’t distract them with anything else after that. If you were on a sales call on the phone you’d ideally want to take a payment for purchase over the phone that’s your ultimate last call to action.

If you’d like to know more I offer a free half hour consultation on the phone or Skype. It costs nothing and there’s no obligation, just a minute of your time to fill out your information below.

Let’s Get Started:

We don’t share information with anyone and any information you submit or discuss with us now or in the future is dealt with in the strctest confidence.

How To Do Twitter Marketing

twitterThe chances are that you are reading this because you came here via Twitter. If you didn’t it’s worth telling you that the hundreds of other people that read this today did come via Twitter and it makes up about 80% of my audience.

Like most business people I was told about the huge benefits to marketing on Twitter but when I first attempted using Twitter for promoting and marketing my products I didn’t get it at all. I gave up on it twice before I persevered and found the benefits.

As a businessman and entrepreneur I had been searching for a new method for marketing for some time but after writing my book I needed to find a way of promoting a product cheaply because the profit margin on one book is so small. For previous businesses I had used various marketing strategies from print advertising to pay per click advertising like Google Adwords but all of those were getting more expensive and really only suited to certain products or services with a high price point and larger profit margins.

I had similar reservations and questions to many of you:

  • Why is this any different to Facebook or any other social media platform that I have tried and not got a lot of new business from?
  • How much time and money am I going to need to spend on it before I get a return on my investment?
  • Why have I spent so much time and money on social media marketing and not seen a return but others rave about it and say how much money they make from it?

What did I discover about Twitter marketing early on?

  • From personal experience I have found out if you do Twitter marketing in the wrong way then you are wasting your valuable time.
  • Often when you pay someone to do your social media marketing they know about as much as you do and they are taking your money to do your marketing in the wrong way so you don’t see a return on your investment. This can cost (or waste) between $200 and $800+ (£150 – £600+ GBP) of your hard earned money every month.

So what have I found out since?

  • By spending about 15 minutes a day following a very specific strategy, using 2 online tools (that I am not affiliated to, they are just the best tools to achieve what I want) which cost about $10 a month, this small amount of time and little effort generates approximately 550 new targeted visitors to my website every week, over 2000 new targeted followers that are interested in my products every month and regular new paying customers every single day.
  • Twitter reaches totally new potential customers that I would not normally reach (the goal of any business marketing strategy).
  • You can target the followers you want to attract by what they are already interested in, location, male or female and even age. These are all incredibly useful when trying to attract new clients that might be interested in buying your products or services. Many people don’t realise how specifically you can target people, I recently helped with a Twitter marketing campaign for a restaurant in a small town in England and we got them 1500 new followers from that town (or regular visitors or tourists to that town) in a matter of weeks. This helped get them fully booked for key nights a week in advance, something they had never achieved previously. On the other end of the spectrum for myself and other clients we have worked with, we have built a global following, with a good week producing 1000 new targeted followers. I have worked with clients on Twitter marketing campaigns in the USA, UK, Australia, Ireland and Canada all with similar results.
  • These new targeted leads turn into 2 – 5 brand new paying clients every day (just from Twitter) and many of these become repeat customers. This is a higher return than any other marketing method or social network strategy I have tried in the last few years (no matter how much money or time I threw at it).
  • By using my specific strategy I could charge clients to do their Twitter marketing for them and earned in the region of $4000 a month from a handful of clients and an hour or 2 of spare time in my day. After you have learned my methods maybe you could do the same as an additional business enterprise. It works and I have had many satisfied customers who used other social media marketing services before but didn’t see the same returns as with my service and methods.
  • I’ve also learned that this isn’t something I can easily explain or teach in a blog post or even a book. Although there are many sites and books that promise they can I dare you to try and see if there advice actually works in practice. I tried and none of them really created sales which is what any successful marketing campaign should be measured on. The truth is that every business is different and you need tailored advice for your specific Twitter marketing strategy. It also depnds where you are starting from, whether you are totally new to Twitter or you’ve been doing it for some time.

So how does my training model and methods work and what will you learn?

  • 1 to 1 training on Skype or telephone plus other online presentation tools over 2 – 3 weeks (depending on your requirements).
  • How to setup your account and profile in a way that attracts the followers you want. You have about 5 – 10 seconds when someone views your profile and they will decide whether they follow you or not. It is imperative to get your profile setup exactly right with certain features to get the maximum people following you.
  • How to find the exact right people to target who are interested in what you are selling and get them to follow you.
  • What specific tools to use to vastly speed up the process and automate a lot of the tedious tasks.
  • How to stay within the strict Twitter limits and avoid account suspension.
  • How to work around certain limits like the 2000 follow limit.
  • How to get the most from your new followers by structuring tweets and links to get clicks and new clients buying every day.

I have created a 1 to 1 training and tutorial that explains all the steps. This is NOT a video or booklet, this is 1 to 1 training on Skype (or telephone) and online presentation tools, you speak with me directly and can ask questions and we can tailor the training for what you want to achieve for your specific business.

With Twitter marketing services (including mine) charging you hundreds of dollars a month (sometimes for little return), over a year this tutorial can bring you thousands of dollars worth of marketing with genuine leads and real clients at a fraction of the cost and only 15 minutes a day of your time doing basic Twitter tasks. It could also be a service you offer others, generating thousands in additional income as a simple part time venture.

So what does it cost? Keep in mind this is not a training video or ebook, this is my time spent on calls and email support with you to train you properly and tailored to your requirements. I’ve seen other group courses that offer no more than you can read in a cheap book from Amazon selling for thousands but I am offering my 1 to 1 Twitter marketing training and coaching for just $650 (£425 GBP).

So let’s get started so you can start building your targeted following on Twitter. Use the form below to get in touch and we can discuss it further.

 

Would You Like To Write a Chapter For a Bestselling Business Book?

How To Be Lucky - BestsellerAfter creating some best selling business books of my own I started to think about how I could do the same for others. Why would I want to do that? Mostly because I didn’t understand the value of having my own best selling book until I created one. The indirect additional income it created and clients knocking my door down instead of the other way around, inspired me to want to help other people in business to do the same. Not just get a book out but make it a best seller to create PR and credibility. Already we have taken some existing books for other coaches, consultants and business people and made them best sellers on Amazon but I wanted to help those that hadn’t written a book yet or didn’t have the time to write a whole book.

This prompted me to put out a quick message on Facebook if anyone was interested in writing just one chapter to go into a collaborative book that we would make a best seller. Already we have 10 authors and chapters and this first book should be ready for release in the next month.  I am already considering a second volume of this book series to start working on in the next few months. Would you like to feature in our next book?

What’s the book about? I have already written 5 books about my own experiences in business and entrepreneurship, in my particular style, so I wanted a varied mix of information, experiences and personal stories. Some of the authors have smaller businesses, some larger. The chapters range from motivational through to practical advice from specialists in marketing and PR.

For more info on the value of a book see this other blog post I wrote The Value of a Book and if you are interested in being a part of it and featuring in our next book then I’d love to hear from you, contact us using the form below: