Many people think that the key to success in business is a great business idea but the truth is you can have a hundred fantastic ideas, with awesome products and services but if nobody is getting the message, you have no business.
So you have great ideas, products and services but nobody knows about them? What do you do?
There’s two elements to the answer; the first is to deliver your message effectively so people know your business exists and what you’re offering, the second is for you to have enough credibility and the potential client trusts you or your business enough to make a purchase.
In my last post I covered getting your message and call to action clear in all your sales and marketing channels. This covers a lot in getting your message out there, you can have a look at it here: Telling Is Not Selling.
Social media and in particular Twitter has been great for me to reach new people and there’s a good chance that’s how you came to be here, which proves it works. Twitter marketing is not easy to get right but when you do it can yield great results for minimal spend. I have over 45,000 followers now and I’ve helped loads of my clients get thousands of new genuine targeted followers in a relatively short space of time, in the same way I have. It’s a little complicated to go into in a blog post but if you’d like to know more get in touch and I’d happily discuss it with you.
Advertising in its various forms, either online or offline can be effective but keep an eye on your spend. There’s no point spending $500 to sell 3 products that only cost $35 each.
As I’ve mentioned before, the best PR and marketing tools I have had are my books. I’ve now mentored 13 of my clients to creating bestselling books and they are all making thousands more per year just off the back of the credibility a bestselling book brings. Please note that anyone can write a book and throw it up on Kindle but to have a bestselling book in various formats that you can hand out or sell to potential clients is a massive boost to future sales by building trust.
Lastly but very importantly; don’t expect people to throw their credit card details for a $500 product at a website they have never visited before. People may well go on Amazon and spend $800 on a new TV but you are not Amazon, you don’t have that level of trust. It’s very likely that if you are selling anything over $50 you might need to have a conversation with the client on the phone before they hand over their money. So keep that in mind in your call to action in your marketing messages. Sometimes it’s better to drive potential customers towards “contact” rather than “Buy Now, Pay Here”.
I hope you have found this useful and if you’d like more details on anything discussed here I’d be happy to help. I offer a free half hour consultation on the phone or Skype. It costs nothing and there’s no obligation, just a minute of your time to fill out your information below.
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