Category Archives: Book Marketing

Writing A Book To Promote Yourself

How To Be Lucky - BestsellerWhen I wrote my first book I did it purely for my own self achievement when I had time after selling one of my businesses and after some encouragement from friends who wanted to see me document my journey from homeless teen to successful entrepreneur. I wasn’t even sure if I wanted it published.

The fact is I wasn’t trying to achieve anything other than write down my story with some advice and examples of what I’d done and how. I thought perhaps it might help a few people or maybe just myself when I wanted a bit of inspiration later in my own life.

After a publishing offer and further advice on book marketing and promotion I decided to self publish and promote my book myself. I then went on a 2 year journey of learning how to publish and promote books.

What happened after this was a surprise to me and made me wonder why nobody had encouraged me to write a book before. In business or even in a career where we are trying to promote ourselves as specialists, experts or just pretty good in our field, it’s not easy to stand out. Self promotion and selling what we do is not easy, there’s always a lot of others doing the same and often they are not nearly as good but they get more work and more money because they stand out more.

After writing my first book and got into a few bestseller categories on Amazon I discovered I had a line of people coming to me for help and advice with respect giving me instant credibility and authority without me having to convince them of my worth because my book had already done that.

What I had found out is that a well marketed and promoted book is one of the best marketing tools anyone can create. Since then I have written several books and helped many others publish their books so they can do the same. assisting others publish and promote their books is one of the most rewarding things I do now.

Through doing this over and over for myself and my clients I have worked out a very reliable formula so first time writers and those that have almost no experience with writing can do it and we can put out a great book and achieve bestseller status in a relevent category on Amazon.

Now I have more time available over the next year I want to concentrate on helping more people with publishing books but my time is still limited so if you’d like some help with this I’d love to talk to you further but please get in touch before my calendar fills up. Use the form below and we can discuss further:

I Wrote and Published a Book in 1 Day

Migraines Book CoverAs an experiment and to prove a point to myself and some authors I was helping at the time I wrote and published a book in paperback and Kindle in just one day.

Yes that’s right, I started writing from scratch in the morning and by 10:30pm I had uploaded the text, designed a basic cover, front and back and approved publication of a full paperback book and on Amazon Kindle.

As part of the point I wanted to prove (to myself as much as anyone else) was to write on a totally different subject matter than I was used to. I always want to put things out in the world that are useful or helpful so thought hard about experiences I’d had that might help or benefit others.

I’ll be honest I had completely forgotten how I’d cured myself of migraines because it had been 15 years since I’d done so and the awful experience of migraines in my life was happily a very distant memory. One I was glad to put behind me and not often think about.

However I had cured myself of migraines after a lot of research and experimenting but I’d never shared that experience with anyone and it suddenly struck me as rather selfish so I had the subject matter to write my book.

Since publishing it has sold more consistently than any of my other books, despite my other books taking months to write, so it just goes to prove that it’s the subject people are often interested in not always how long the author has spent honing their style or employing the best editors and cover designers.

For the next few days only this book is available free on Amazon, you can get a copy by clicking this link. This is the Amazon UK link but it’s available free in any country that has access to Amazon.

If you’d like help writing or publishing a book I have helped various authors create best selling books and I’d love to talk to you about your ideas, get in touch via the form below.

Launching A Great New Book For A Client – Download Free For 5 Days

Front-Cover-Template2One of the things I enjoy most about life now is being able to help others achieve the success I have had. I spend a great deal of my time now business coaching people  and assisting them to achieve their goals. Dr. Mason Romero is a great guy who I have been working with for several months now coaching and assisting him with building his business and also writing the book. I am so proud of his achievement in completing his book ‘Debt Freedom by Creating A Second Income’ as when I first started working with him it was something that he never imagined he would be able to do.

Dr. Romero is an inspiration to many and that is why I wanted him to share his story. To be determined enough to want to be a Veterinary Surgeon is a massive achievement. But to realise one day the dream that has been achieved has cost you a debt of $250,000 is a terrifying realisation. Dr. Romero shows in the book just how debt can be dealt with by creating a second income that can be built even whilst working full time as a Veterinary Surgeon. With practical tips and training that means readers can use his strategies to tackle their own debt makes this a great read and a must for anyone who finds themselves in the same situation with debt or who just want to grow a second income alongside what they are already doing.

If you would like to read the full version of the book for FREE it can be downloaded for the next 5 days at UK link: amazon.co.uk/gp/product/B014UZDZFC or US link: www.amazon.com/gp/product/B014UZDZFC. Let me know what you were able to learn from the book or please leave a review on Amazon.

If any of you would like me to work with you I would love to hear from you. If you need help to promote your business or want to find out more about writing your story and sharing it with others, then please complete the contact form below and I will be in contact with you.

The Success Of Small Business To Big Business Vol.1

 

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Many of you will have seen my recent blog and social media posts about a new book that I have just published.

The title is Small Business To Big Business Vol. 1 and the idea was for me to be able to assist business owners to become authors. In Volume 1 we put together 8 chapters written by business owners each of whom had very different businesses. They wrote their story of developing their business along with tips and ideas that would be helpful to others starting out on the self employed road or already in business and wanting to grow.

The book has been a massive success. We hit Number 2 on the bestseller list on Amazon which is an incredible achievement. For me it has been an incredible experience to be able to assist 8 business owners to be part of a bestseller as I understand just what it can do for all of them and their businesses.

Now that Volume 1 has been published it would be great to be able to repeat this with another 8 business owners who have great stories and such useful tips and ideas that they need to share. If you think you could be one of those people then I urge you to contact me and have a chat. I know that all the authors to date have felt it to be a great investment in their business and also in their own personal development. To read a testimonial from one of the authors head over to the book website. Let me help you share your story and assist you to gain even more credibility in your industry by becoming a bestselling author.

If you would like some help with marketing your business or just to share your experiences I would really like to hear from you. Get in touch via the form below and I will email you back.

Starting Again

leon book cover_I have worked with a lot of people in business over the years who have had to start over again in a new industry or new business venture. Even I’ve had to do it and it’s often inspiring to see people overcome adversity and make a change that see’s them succeed in something totally new to them.

Recently I’ve been working with ex England and Leicester Tigers rugby player Leon Lloyd and we’ve just released his new book Life After Sport: Boot Room to Board Room. For the next couple of days it’s available free on Amazon: Click here.

It’s a great book about the hard work and dedication that can go into a career and despite many successes, things might not turn out as expected. There’s also some great advice and information about finding success in business no matter what your starting position or previous experience might be. I can highly recommend it.

If you feel you have a book in you and would like some help getting it written and published or if you already have a book that you’d like to get published or promoted, please get in touch via the contact form below, I’d be happy to help.

Would You Like To Write a Chapter For a Bestselling Business Book?

How To Be Lucky - BestsellerAfter creating some best selling business books of my own I started to think about how I could do the same for others. Why would I want to do that? Mostly because I didn’t understand the value of having my own best selling book until I created one. The indirect additional income it created and clients knocking my door down instead of the other way around, inspired me to want to help other people in business to do the same. Not just get a book out but make it a best seller to create PR and credibility. Already we have taken some existing books for other coaches, consultants and business people and made them best sellers on Amazon but I wanted to help those that hadn’t written a book yet or didn’t have the time to write a whole book.

This prompted me to put out a quick message on Facebook if anyone was interested in writing just one chapter to go into a collaborative book that we would make a best seller. Already we have 10 authors and chapters and this first book should be ready for release in the next month.  I am already considering a second volume of this book series to start working on in the next few months. Would you like to feature in our next book?

What’s the book about? I have already written 5 books about my own experiences in business and entrepreneurship, in my particular style, so I wanted a varied mix of information, experiences and personal stories. Some of the authors have smaller businesses, some larger. The chapters range from motivational through to practical advice from specialists in marketing and PR.

For more info on the value of a book see this other blog post I wrote The Value of a Book and if you are interested in being a part of it and featuring in our next book then I’d love to hear from you, contact us using the form below:

The Value of a Book

How To Be Lucky - BestsellerWriting and self publishing one book created thousands in additional monthly income, purely by chance but now I know how I did it, I can replicate it. I had no idea of the value of a book until I wrote one.

Writing my first book How To Be Lucky was more for my own amusement than anything else and I probably would never have had the time to write had it not been for some specific circumstances that left me with time on my hands in a quiet place to write for a few months.

Despite being a firm believer in making your own luck, writing my first book did just happen by chance and I wasn’t expecting anything out of it, I didn’t even know if I would publish it while I wrote it, I seriously considered just keeping it to myself because some of it was personal and I really only wanted to get some thoughts down on paper for myself.

Despite having some publishing offers I decided to self publish as that’s what some other published authors recommended because it’s so easy now and the cut from publishers for unknown authors is small and they expect you to do most of your own PR and marketing anyway. So I released my first book and not a lot happened.

Initially I sold a few books but not many and I guess this is when I got the bug for the first time I felt like I had put a lot into getting the book out there and now I wanted as many people to read it as possible. So I spent about 6 months researching and talking to as many of the top people in book PR and social media marketing that I could. I discovered what worked and what didn’t work and after a lot of graft, toil, trial and error my book was a number 1 best seller on Amazon. I was shocked and elated but relieved that it had all been worthwhile.

So what did I discover after becoming a best seller on Amazon? The first thing was that you can shift hundreds or maybe thousands of books in a few weeks but after the cuts that companies like Amazon and printers take, an author ends up with a fraction, plus when you factor in the costs of marketing etc. you end up with very little indeed. That didn’t bother me because it’s not what I did it for and had enough money anyway. However the second thing I discovered was the book generated income indirectly, quite a lot of money and I wasn’t expecting it at all.

Because my book had a large business, entrepreneurship and self help element to it I got people contacting me asking for advice. Purely by accident this created a mentoring and consultancy business out of nowhere without even trying.

Purely by accident I saw the value in writing a best selling book, it’s instant credibility, PR and advertising for yourself as an expert in your field. Every time I send out the screen shot above of my book at number one on Amazon I get book sales, I get inquiries, I get business, I make money but mostly in ways others don’t expect.

Brendan best seller2Immediately I wondered if it was a fluke, so after writing another book I used the same methods to make that a best seller within a few weeks. Then I wondered if it was just my books I could market in this way so approached some other coaches in other fields of expertise and created best sellers for them too. The first was for a strength and conditioning coach Brendan Chaplin and his book It’s Not About Sets And Reps. This proved to me that it wasn’t just business books and I had a formula to create best sellers for any expert, consultant or coach. So I then helped a few others create best sellers and the formula never failed.

Recently I was approached by someone who mentioned they probably couldn’t write a whole book but they could see the value in having a bestselling book and I realized that quite a few others might be in a similar situation so currently I am working with a group of people in business who have written just one chapter for our book that we will be releasing soon. They will get the benefit of being a co-author of a best selling book and having their area of expertise advertised in a book but they’ve only had to write a short chapter.

The technology and services exist now so literally anyone can put out a book but if not enough people see it and read it then there’s not a lot of value or satisfaction in it, as I initially discovered. But having a bestselling book creates a huge potential income indirectly (even if not from book sales directly) and an enormous amount of satisfaction, credibility and achievement.

If you’d like to know more about this, if you have a book you’d like to make a best seller or you’d be interested in writing a chapter for our collaborative book or even if you’d like our help getting a book written for you if you don’t have time, I’d love to hear from you. Get in touch via the form below.