Category Archives: Business

Sunny Side Up, Retirement Planning Book Relaunch (Free Book)

Another week and another great book launch. This time it’s a relaunch of the retirement planning guide “Sunny Side Up” that we are doing for Roch Tranel of the Tranel Financial Group. To celebrate the relaunch it’s available this week only for free on Amazon by clicking here.

When you are planning for retirement and eventually retire, you are faced with cracking open your nest egg. You have only one chance to get it right. This essential handbook will give you the insight and tools necessary for that success in your retirement.

Many young professionals are not thinking enough about saving for retirement and many older people think they have a good plan in place but this guide will let you know if you are on the right track and how to put it right if you aren’t.

Roch Tranel is CEO and founder of The Tranel Financial Group located in Libertyville, Illinois. Roch has been helping individuals reach clarity and confidence about their financial future since 1988.
Sunny Side Up is a retirement planning guide that anyone can understand at any stage of their financial planning. This guide will help you plan for a long and prosperous retirement.

The book is available for free on Amazon for the next few days only by clicking here. You don’t need a Kindle device to get this book free and read it, you can download the Kindle App on any tablet or smartphone and you just need a regular Amazon account to download and save to read when and where it’s convenient for you. If you like the book please remember to leave a review on Amazon.

Publishing and Launching our Client’s New Book: The Business Side of SEO

This week we are publishing and launching a new book The Business Side of SEO: Building a Business Within The Digital Marketing Industry, for our client Mark Preston.

Absolutely anyone selling services to other businesses could get something from this book, not just those in the SEO industry.

For the last few months it’s been a pleasure working with Mark on this book because he has many years experience in providing B2B services and all that entails, including failures and successes. Finding his way and creating a good business Mark ran into a lot of similar issues and solutions to problems as I found through my own times creating and running service based businesses, so we had a lot of common ground to talk about.

This week we are launching the Kindle version with the paperback to follow next week. For a limited time until Saturday you can download for free at Amazon using this link.

Within 24 hours of launch we have created a bestseller and Mark can stand behind this forever in his business life to prove the credibility and authority he had already earned in his industry.

Mark came to me already knowing the value of writing a book to boost his credibility and use for PR and marketing to generate more leads and prospects. Here is what he said about working with me:

“For many years, I’ve always wanted to write my own book. A few months ago, I connected with Matt Kinsella as he was on my top 100 list of influential business and marketing people and we got talking. After a while, As Matt is a bestselling author himself, I mentioned that I always had an ambition to write and publish my own book but just had this idea that it would either be done badly if I did it myself, cost me thousands of pounds or I would end up doing all the work for a publisher to take all the financial rewards.

How wrong was I. Matt offered me a book mentoring and publishing service, which I snapped up. Whilst writing this book, I had many days where I just couldn’t find the motivation to continue but during our weekly mentoring calls Matt always managed to give me inspiration to move forward and recognise how easy it actually was. I can state 100% that if Matt had not been helping through the process, my book would have never been finished.

Even before this book was released it directly boosted my credibility and authority in my field and led to better leads, clients and higher fees I could charge. Anyone can put out a self-published book or an eBook but Matt has helped me create a properly published book that is also marketed and promoted it brilliantly.

As this book is about marketing and selling your services I can recommend contacting Matt to help raise your business profile. I am already talking to Matt about writing my second book. Everyone has a book in them and with the right help – It’s not that hard. Just speak to Matt as he is a really friendly guy.”

If you’d like to discuss the idea of writing a book please don’t hesitate to get in touch I’d be happy to discuss it with you:

If you’d like to know more about Mark Preston’s book and his great work in the field of SEO click here to check out his website.

How You Can Be A Successful Entrepreneur: The Small Business To Big Business Mindset

How You Can Be A Successful Entrepreneur: The Small Business To Big Business Mindset

A 5 book “box set” in one printed book. I am proud to finally release the book I always wanted to put out but it’s taken so long to accumulate the material it has been released as individual parts up until now.

This book started out as an easy to follow entrepreneurial course plus my story and examples. As the material and further writing came together it was obvious it was better as a series of books and now I’m happy to announce it’s available in this single volume.

The complete collection of books by Matt Kinsella in one volume:

  • How To Be Lucky
  • Creating New Business Ideas and Opportunities
  • Starting Or Relaunching Your Business
  • Sales And Marketing
  • Cash Flow & Creating a Future For Your Business
  • Bonus chapter on the art of selling and closing
  • Free downloadable material and templates for you to use in your businesses
  • Easy to follow, plain English and “real world” strategies that actually work. This is not theory or jargon, these all things that have worked for me time and again.

This “box set” book is now available on Amazon in paperback and Kindle versions. Note: If you buy the paperback you can get the Kindle version FREE:
US Amazon Link
UK Amazon Link

Everyone Wants To Be A Winner Until It’s Time To Do What Winners Do

People are always jealous of results but they are never jealous of the bone breaking hard work, years and years of time, total and utter sacrifice of comforts and relationships, endless blood pressure busting trouble and risking everything to achieve that result.

So many people are selling an “easy way” to start a business, become a bestselling writer, create a passive income, trade stocks or FX or Bitcoin but the truth is there is no easy way and there is no free way to anything done properly. Yes you can mess around at all those things with little money and little time but to get what you really want you have to put a lot in.

I can buy a basketball and a pair of Jordans and spend half an hour a day playing in my yard but does that mean I can be a pro baller? Absolutely not. The same applies to most things.

The difference between can I ever be good enough to play in the NBA or any other sport and being succesful at almost anything else is you don’t have to be young and born with talent to make it. You just have to be as prepared to do whatever it takes and put the work in.

To start my first business I had to work 2 jobs to save up £2500 (about $3500) to start and that was a shoestring budget even back in 2001. Today people complain about investing $1000. Really?

When I started my first business I couldn’t afford a web designer and tools like WordPress, Wix or even Facebook pages just didn’t exist. I bought 2 books on HTML coding and created my own website from scratch. It took me 2 weeks at night after work to create a site that you could make in an hour or 2 with free tools and no knowledge today. Yet people tell me now they don’t have the time or energy or skills after their day job to do it. Really?

It took me 3 years of hard work and living on the most basic money and I mean beans on toast for breakfast, lunch and dinner type money before I finally made JUST the same money as I used to make in my old job. Yet people complain when they still just bought a new car but it’s not quite the car they wanted, they just came back from another vacation and it’s taking too long to get their career/business where they want it to be. Really?

Nobody is going to do it for you. I had mentors, I bought books, I read endless amounts on the internet and I talked the hind legs off anyone that would listen and I could get to give me some information back but nobody did anything for me UNLESS I paid them a truck load of money. Ten times more than anyone paid me for advice but then also expected me to do it for them.

Not everyone wants to do it, I get that. Everyone should be happy and do what they enjoy and I have the most respect for people working in jobs they enjoy trying to make a difference. But the next time you see a post of me in a nice car or enjoying another country on my travels or anyone else for that matter and you feel you’d like the same, ask yourself if you could do what it takes to achieve it. If the answer is no, that’s OK, there’s probably things you’ve done that I can’t do. If the answer is YES then great I’d love to hear from you, if you think I can help you in any way get in touch via the form below and we can arrange a free no obligation call.

Every day I mentor and train people just like you to create new businesses, sell more and become more profitable in existing businesses, write, publish and promote bestselling books and invest in themselves and their businesses for the future.

 

How To Create a Profitable Online Business In Your Spare Time

How To Create a Profitable Online Business in Your Spare Time

For those already running a business or for people looking for an additional income or to eventually replace their income from their job, it’s the number one question or what people want to achieve the most when coming to me for advice.

This is NOT how to get rich quick or make money by doing very little or nothing, any business requires some effort and some minor investment, especially at the beginning but this can be just a few hours of spare time and a few hundred on a credit card. It doesn’t have to be blood sweat and tears 20 hours a day and half a million in venture capital.

Some of the most profitable businesses I know were started in a garage or spare room with a few hundred bucks.

Today this truly is easier with the tools of the internet, mobile phones, online payments, social media marketing and cost effective online advertising.

However this can be done badly in so many different ways, so very often people try and fail or are overwhelmed with options and potential failure before they even start. This is partly down to a lot of misinformation, scams and even well meaning people who just have it totally wrong about what works.

I am not talking about just marketing and getting Likes, Shares and meaningless followers, I am not talking about selling to friends and family and building a “team” to sell for you. I am talking about real tried and tested business methods that work in any type of business that creates sales, income, revenue and profit, either offline or online.

What will be covered:

Choose or Refine your Business Ideas. Having a clearly defined business model so people know what it is, what are the benefits to them and why to choose your business.

Creating Credibility and Authority in your Field of Business. Even if it’s new to you, there are methods for generating trust and credibility in your new business.

Online Lead Generation. How to get people interested in your business and feed those leads into your business.

Create a Sales Funnel. A defined pipeline to sell products and/or services to your leads and potential clients.

How To Take Online Payments. Making it as easy as possible for clients to purchase and for you to access that cash in the real world.

Up-sell Further Products. How to create ongoing marketing campaigns to leads and previous clients to keep selling.

How To Close Bigger Sales. Using corporate sales methods required to close higher ticket items so individual sales can be worth thousands instead of pennies.

Automation. Automating as much as possible so it’s eventually a “hands off” process requiring only part-time input from you.

To cover all this I am creating a new intensive 6 week training program for up to 5 people. This is how it works and what you’ll get:

1-2 hours 1 to 1 training call with me every week. Systematically covering all the topics mentioned above in a way that you can understand and ask questions as well as ensure we cover methods specific to you and how you want to run your online business.

Lifetime membership to my private coaching group with monthly live group training videos, group support and chats, archive of existing training videos, training material, e-books and templates.

Free access to all my books and training material.

Ongoing support through the 6 week program and after via the members group so you can ask questions and get help from me and other business people for as long as you need it.

The usual cost for lifetime membership of my group and this amount of 1 to 1 training would be $3400 but I will be offering this for just $600 (that’s £485 for those in the UK), that’s just $100 a week. so that’s a massive saving of $2800.

For me to give this amount of time for just $600 per person I can only take on 5 people at a time in this program so if you’d like to be considered please fill out the form below so we can arrange a free no obligation call.

New Business Support Group

sb2bbnew-logo2-copyIn August I launched a new closed group of people in business to give them access to all my books and material, weekly live online webinars, 1 to 1 support if required and also for the members to support each other. Now I want to expand this group because with more members the greater the engagment and support for everyone involved.

Who Is It For?

Anyone who is in business at any stage or anyone considering starting a business and also for those working for a company in business development, sales or marketing. There is material, support and advice for anyone at any stage.

Currently we have members from UK, USA, Ireland and Canada. It’s an online members only group with some additional support via Skype or phone calls if required.

What You’ll Get

Guidance and support on how to create a really succesful business

Business development training and advice using techniques that are tried and tested

Sales training from creating leads through to closing so you sell more and more often

Improve cashflow, create more income streams, get paid more for the same products and services easily and reliably

A real business support community group of likeminded people

Have the support of multiple “business partners” with different skills and experience but without having anyone else directly involved in your business

What My Clients Say About my Methods and Material:

“I started working with Matt around the end of August 2014.

He was recommended to me by a business contact. I really wasn’t sure what to expect or gain from it but she ensured me it would help with my business and teach me how best to build it.

I had several, 1 hour sessions with Matt and a few Brain storming sessions in the last few months (which were priceless really).

The progress I have made has been quite remarkable. He’s taught me to think outside of the box even more so than I thought I did!

In short my sales skills and even recruitment skills are through the roof. I’m actually selling for fun across all my business at the moment and I currently earn around £7000 more every month than I did before I was coached by Matt.”

How To Get Involved:

Fill out the contact form below so we can have a quick conversation about the group and get you logged on as soon as we can.

The Success Of Small Business To Big Business Vol.1

 

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Many of you will have seen my recent blog and social media posts about a new book that I have just published.

The title is Small Business To Big Business Vol. 1 and the idea was for me to be able to assist business owners to become authors. In Volume 1 we put together 8 chapters written by business owners each of whom had very different businesses. They wrote their story of developing their business along with tips and ideas that would be helpful to others starting out on the self employed road or already in business and wanting to grow.

The book has been a massive success. We hit Number 2 on the bestseller list on Amazon which is an incredible achievement. For me it has been an incredible experience to be able to assist 8 business owners to be part of a bestseller as I understand just what it can do for all of them and their businesses.

Now that Volume 1 has been published it would be great to be able to repeat this with another 8 business owners who have great stories and such useful tips and ideas that they need to share. If you think you could be one of those people then I urge you to contact me and have a chat. I know that all the authors to date have felt it to be a great investment in their business and also in their own personal development. To read a testimonial from one of the authors head over to the book website. Let me help you share your story and assist you to gain even more credibility in your industry by becoming a bestselling author.

If you would like some help with marketing your business or just to share your experiences I would really like to hear from you. Get in touch via the form below and I will email you back.

Small Business To Big Business Volume 1

Cover-Template-2NEW FREE BOOK (For 5 days only on Amazon): It’s been a long while in the making but this is my first book released for a couple of years.

This is a collaborative book with different perspectives and advice on starting and running a business but mostly on turning a small business mindset into a big business mindset.

A fantastic business book with chapters written by different people in business. Informative, motivational and inspiring content to help people in business take their ventures to the next level.

Practical advice and inspiration from others who have started and built their own businesses from scratch in different industries.

This book is not just one persons point of view or lots of theory, this book is real and genuine advice from various people who have learned from doing.

Everything from starting out, marketing, generating sales and building income to staying motivated and creating sustained business growth.

We are also working on Volume 2 and if you’d like to write a chapter for the next book send me a message, I’d be really keen to talk to you no matter what your experience in business and even if you’ve had no previous writing experience.

It’s free to download on Kindle for 5 days only, you don’t need a Kindle device, you can get the Kindle app free on any smartphone or tablet. Paperback will be released in the next couple of weeks.
UK Link: http://www.amazon.co.uk/dp/B013PM8E3O
U.S. Link: http://www.amazon.com/dp/B013PM8E3O

Also check out the website for the Small Business To Big Business Project: SmallBusinessToBigBusiness.com

If you’d like to discuss the idea of write a chapter get in touch using the form below:

Telling Is Not Selling

Tellings-not-sellingWhy is your marketing and sales material not working as well as it should?

Possibly because you don’t have a strong enough point. One of the key links between marketing and selling is getting a point across AND getting a client (or potential client) to act on it.

There’s a saying “Telling is not selling”, it’s not enough to put some information out there and expect people to act on it.

It doesn’t matter what format or platform we are talking about, it could be a web page, a flyer or even a sales call on the phone. Before you embark on “putting it out there” you need to ask yourself; “What do I want the person reading/hearing this message to DO after they’ve got it?”

If you are not totally clear on the precise and single call to action that you want to achieve then the potential client definitely won’t be clear on it either.

People are busy, people have distractions, people are not stupid but they sure can act that way when they have a million other things to think about. Make your message and call to action as simple as possible and spell out what you want them to do and how in the easiest way possible.

The other problem with a distracted audience is if they don’t act immediatly they will forget about you and your message. So how do you get them to act now?

Things to consider:

  • Sell the benefits. If it’s a new bright LED bulb that last 10 years longer than the others, don’t tell them about the technology behind it or where it came from or who invented it and why, nobody gives a crap. Tell them it will save them money, it’s 2x brighter than the next best LED bulb, it last 10 years longer so you don’t have to change it and it’s more economical. Those are the benefits to the potential customer. If it will help them lose weight or save money; How much money? How much weight? In what timeframe? These are the precise benefits that will get someone’s attention.
  • Limit the offer. Make it available to a limited number of people or for a short time frame e.g. 2 days (2 weeks would be too long, they’d think they have time to act later and then forget). Have a special price offer for a limited time or the first 10 people to purchase.
  • Make the last line of your message your call to action. Don’t distract them with anything else after that. If you were on a sales call on the phone you’d ideally want to take a payment for purchase over the phone that’s your ultimate last call to action.

If you’d like to know more I offer a free half hour consultation on the phone or Skype. It costs nothing and there’s no obligation, just a minute of your time to fill out your information below.

Let’s Get Started:

We don’t share information with anyone and any information you submit or discuss with us now or in the future is dealt with in the strctest confidence.

Budapest Business Conference and Training

bpNew annual Budapest Business Conference and Training – Friday 5th of September to Monday 8th of September 2014 at one of my favorite hotels in Budapest.

  • How to start an additional business to run alongside your existing one with minimal investment.
  • How to go from small business to big business in a self funded way.
  • Sales training for business owners.
  • Brainstorming together to come up with some great new ideas for businesses.
  • The opportunity to go into business with me with ideas we come up with at the conference.

Because of the nature of how I want to structure the conference and training this will be limited to just 10 people.

  • 4 days in a great boutique hotel in Budapest.
  • Transfers from the airport.
  • All food included which also includes evening meals at top restaurants in Budapest.
  • Tour of Budapest.
  • 3 days of business seminar, training, brain storming and Q&A with yours truly (topics and subjects TBC).
  • Price includes you and a partner/friend.- Option to stay longer and spend additional time (with or without me) in Budapest.
  • Meet like-minded business people and make new contacts
  • Everything including food and accommodation is provided in the price of the conference, all you have to pay for in addition to this is flights (which we can help with if you need assistance finding the best flights).

The price for this fantastic trip including the conference is just £1850 GBP or $2950 USD

If you would like to join us and would like more information please fill out the contact form below so we can arrange a call and discuss it in more detail: