Category Archives: Business Coaching and Mentoring

How To Create a Profitable Online Business In Your Spare Time

How To Create a Profitable Online Business in Your Spare Time

For those already running a business or for people looking for an additional income or to eventually replace their income from their job, it’s the number one question or what people want to achieve the most when coming to me for advice.

This is NOT how to get rich quick or make money by doing very little or nothing, any business requires some effort and some minor investment, especially at the beginning but this can be just a few hours of spare time and a few hundred on a credit card. It doesn’t have to be blood sweat and tears 20 hours a day and half a million in venture capital.

Some of the most profitable businesses I know were started in a garage or spare room with a few hundred bucks.

Today this truly is easier with the tools of the internet, mobile phones, online payments, social media marketing and cost effective online advertising.

However this can be done badly in so many different ways, so very often people try and fail or are overwhelmed with options and potential failure before they even start. This is partly down to a lot of misinformation, scams and even well meaning people who just have it totally wrong about what works.

I am not talking about just marketing and getting Likes, Shares and meaningless followers, I am not talking about selling to friends and family and building a “team” to sell for you. I am talking about real tried and tested business methods that work in any type of business that creates sales, income, revenue and profit, either offline or online.

What will be covered:

Choose or Refine your Business Ideas. Having a clearly defined business model so people know what it is, what are the benefits to them and why to choose your business.

Creating Credibility and Authority in your Field of Business. Even if it’s new to you, there are methods for generating trust and credibility in your new business.

Online Lead Generation. How to get people interested in your business and feed those leads into your business.

Create a Sales Funnel. A defined pipeline to sell products and/or services to your leads and potential clients.

How To Take Online Payments. Making it as easy as possible for clients to purchase and for you to access that cash in the real world.

Up-sell Further Products. How to create ongoing marketing campaigns to leads and previous clients to keep selling.

How To Close Bigger Sales. Using corporate sales methods required to close higher ticket items so individual sales can be worth thousands instead of pennies.

Automation. Automating as much as possible so it’s eventually a “hands off” process requiring only part-time input from you.

To cover all this I am creating a new intensive 6 week training program for up to 5 people. This is how it works and what you’ll get:

1-2 hours 1 to 1 training call with me every week. Systematically covering all the topics mentioned above in a way that you can understand and ask questions as well as ensure we cover methods specific to you and how you want to run your online business.

Lifetime membership to my private coaching group with monthly live group training videos, group support and chats, archive of existing training videos, training material, e-books and templates.

Free access to all my books and training material.

Ongoing support through the 6 week program and after via the members group so you can ask questions and get help from me and other business people for as long as you need it.

The usual cost for lifetime membership of my group and this amount of 1 to 1 training would be $3400 but I will be offering this for just $600 (that’s £485 for those in the UK), that’s just $100 a week. so that’s a massive saving of $2800.

For me to give this amount of time for just $600 per person I can only take on 5 people at a time in this program so if you’d like to be considered please fill out the form below so we can arrange a free no obligation call.

New Business Support Group

sb2bbnew-logo2-copyIn August I launched a new closed group of people in business to give them access to all my books and material, weekly live online webinars, 1 to 1 support if required and also for the members to support each other. Now I want to expand this group because with more members the greater the engagment and support for everyone involved.

Who Is It For?

Anyone who is in business at any stage or anyone considering starting a business and also for those working for a company in business development, sales or marketing. There is material, support and advice for anyone at any stage.

Currently we have members from UK, USA, Ireland and Canada. It’s an online members only group with some additional support via Skype or phone calls if required.

What You’ll Get

Guidance and support on how to create a really succesful business

Business development training and advice using techniques that are tried and tested

Sales training from creating leads through to closing so you sell more and more often

Improve cashflow, create more income streams, get paid more for the same products and services easily and reliably

A real business support community group of likeminded people

Have the support of multiple “business partners” with different skills and experience but without having anyone else directly involved in your business

What My Clients Say About my Methods and Material:

“I started working with Matt around the end of August 2014.

He was recommended to me by a business contact. I really wasn’t sure what to expect or gain from it but she ensured me it would help with my business and teach me how best to build it.

I had several, 1 hour sessions with Matt and a few Brain storming sessions in the last few months (which were priceless really).

The progress I have made has been quite remarkable. He’s taught me to think outside of the box even more so than I thought I did!

In short my sales skills and even recruitment skills are through the roof. I’m actually selling for fun across all my business at the moment and I currently earn around £7000 more every month than I did before I was coached by Matt.”

How To Get Involved:

Fill out the contact form below so we can have a quick conversation about the group and get you logged on as soon as we can.

Launching A Great New Book For A Client – Download Free For 5 Days

Front-Cover-Template2One of the things I enjoy most about life now is being able to help others achieve the success I have had. I spend a great deal of my time now business coaching people  and assisting them to achieve their goals. Dr. Mason Romero is a great guy who I have been working with for several months now coaching and assisting him with building his business and also writing the book. I am so proud of his achievement in completing his book ‘Debt Freedom by Creating A Second Income’ as when I first started working with him it was something that he never imagined he would be able to do.

Dr. Romero is an inspiration to many and that is why I wanted him to share his story. To be determined enough to want to be a Veterinary Surgeon is a massive achievement. But to realise one day the dream that has been achieved has cost you a debt of $250,000 is a terrifying realisation. Dr. Romero shows in the book just how debt can be dealt with by creating a second income that can be built even whilst working full time as a Veterinary Surgeon. With practical tips and training that means readers can use his strategies to tackle their own debt makes this a great read and a must for anyone who finds themselves in the same situation with debt or who just want to grow a second income alongside what they are already doing.

If you would like to read the full version of the book for FREE it can be downloaded for the next 5 days at UK link: amazon.co.uk/gp/product/B014UZDZFC or US link: www.amazon.com/gp/product/B014UZDZFC. Let me know what you were able to learn from the book or please leave a review on Amazon.

If any of you would like me to work with you I would love to hear from you. If you need help to promote your business or want to find out more about writing your story and sharing it with others, then please complete the contact form below and I will be in contact with you.

Small Business To Big Business Volume 1

Cover-Template-2NEW FREE BOOK (For 5 days only on Amazon): It’s been a long while in the making but this is my first book released for a couple of years.

This is a collaborative book with different perspectives and advice on starting and running a business but mostly on turning a small business mindset into a big business mindset.

A fantastic business book with chapters written by different people in business. Informative, motivational and inspiring content to help people in business take their ventures to the next level.

Practical advice and inspiration from others who have started and built their own businesses from scratch in different industries.

This book is not just one persons point of view or lots of theory, this book is real and genuine advice from various people who have learned from doing.

Everything from starting out, marketing, generating sales and building income to staying motivated and creating sustained business growth.

We are also working on Volume 2 and if you’d like to write a chapter for the next book send me a message, I’d be really keen to talk to you no matter what your experience in business and even if you’ve had no previous writing experience.

It’s free to download on Kindle for 5 days only, you don’t need a Kindle device, you can get the Kindle app free on any smartphone or tablet. Paperback will be released in the next couple of weeks.
UK Link: http://www.amazon.co.uk/dp/B013PM8E3O
U.S. Link: http://www.amazon.com/dp/B013PM8E3O

Also check out the website for the Small Business To Big Business Project: SmallBusinessToBigBusiness.com

If you’d like to discuss the idea of write a chapter get in touch using the form below:

Do You Have Great Products and Services but Nobody Knows About Them?

advertsMany people think that the key to success in business is a great business idea but the truth is you can have a hundred fantastic ideas, with awesome products and services but if nobody is getting the message, you have no business.

So you have great ideas, products and services but nobody knows about them? What do you do?

There’s two elements to the answer; the first is to deliver your message effectively so people know your business exists and what you’re offering, the second is for you to have enough credibility and the potential client trusts you or your business enough to make a purchase.

In my last post I covered getting your message and call to action clear in all your sales and marketing channels. This covers a lot in getting your message out there, you can have a look at it here: Telling Is Not Selling.

Social media and in particular Twitter has been great for me to reach new people and there’s a good chance that’s how you came to be here, which proves it works. Twitter marketing is not easy to get right but when you do it can yield great results for minimal spend. I have over 45,000 followers now and I’ve helped loads of my clients get thousands of new genuine targeted followers in a relatively short space of time, in the same way I have. It’s a little complicated to go into in a blog post but if you’d like to know more get in touch and I’d happily discuss it with you.

Advertising in its various forms, either online or offline can be effective but keep an eye on your spend. There’s no point spending $500 to sell 3 products that only cost $35 each.

As I’ve mentioned before, the best PR and marketing tools I have had are my books. I’ve now mentored 13 of my clients to creating bestselling books and they are all making thousands more per year just off the back of the credibility a bestselling book brings. Please note that anyone can write a book and throw it up on Kindle but to have a bestselling book in various formats that you can hand out or sell to potential clients is a massive boost to future sales by building trust.

Lastly but very importantly; don’t expect people to throw their credit card details for a $500 product at a website they have never visited before. People may well go on Amazon and spend $800 on a new TV but you are not Amazon, you don’t have that level of trust. It’s very likely that if you are selling anything over $50 you might need to have a conversation with the client on the phone before they hand over their money. So keep that in mind in your call to action in your marketing messages. Sometimes it’s better to drive potential customers towards “contact” rather than “Buy Now, Pay Here”.

I hope you have found this useful and if you’d like more details on anything discussed here I’d be happy to help. I offer a free half hour consultation on the phone or Skype. It costs nothing and there’s no obligation, just a minute of your time to fill out your information below.

Let’s Get Started:

We don’t share information with anyone and any information you submit or discuss with us now or in the future is dealt with in the strictest confidence.

 

How To Do Twitter Marketing

twitterThe chances are that you are reading this because you came here via Twitter. If you didn’t it’s worth telling you that the hundreds of other people that read this today did come via Twitter and it makes up about 80% of my audience.

Like most business people I was told about the huge benefits to marketing on Twitter but when I first attempted using Twitter for promoting and marketing my products I didn’t get it at all. I gave up on it twice before I persevered and found the benefits.

As a businessman and entrepreneur I had been searching for a new method for marketing for some time but after writing my book I needed to find a way of promoting a product cheaply because the profit margin on one book is so small. For previous businesses I had used various marketing strategies from print advertising to pay per click advertising like Google Adwords but all of those were getting more expensive and really only suited to certain products or services with a high price point and larger profit margins.

I had similar reservations and questions to many of you:

  • Why is this any different to Facebook or any other social media platform that I have tried and not got a lot of new business from?
  • How much time and money am I going to need to spend on it before I get a return on my investment?
  • Why have I spent so much time and money on social media marketing and not seen a return but others rave about it and say how much money they make from it?

What did I discover about Twitter marketing early on?

  • From personal experience I have found out if you do Twitter marketing in the wrong way then you are wasting your valuable time.
  • Often when you pay someone to do your social media marketing they know about as much as you do and they are taking your money to do your marketing in the wrong way so you don’t see a return on your investment. This can cost (or waste) between $200 and $800+ (£150 – £600+ GBP) of your hard earned money every month.

So what have I found out since?

  • By spending about 15 minutes a day following a very specific strategy, using 2 online tools (that I am not affiliated to, they are just the best tools to achieve what I want) which cost about $10 a month, this small amount of time and little effort generates approximately 550 new targeted visitors to my website every week, over 2000 new targeted followers that are interested in my products every month and regular new paying customers every single day.
  • Twitter reaches totally new potential customers that I would not normally reach (the goal of any business marketing strategy).
  • You can target the followers you want to attract by what they are already interested in, location, male or female and even age. These are all incredibly useful when trying to attract new clients that might be interested in buying your products or services. Many people don’t realise how specifically you can target people, I recently helped with a Twitter marketing campaign for a restaurant in a small town in England and we got them 1500 new followers from that town (or regular visitors or tourists to that town) in a matter of weeks. This helped get them fully booked for key nights a week in advance, something they had never achieved previously. On the other end of the spectrum for myself and other clients we have worked with, we have built a global following, with a good week producing 1000 new targeted followers. I have worked with clients on Twitter marketing campaigns in the USA, UK, Australia, Ireland and Canada all with similar results.
  • These new targeted leads turn into 2 – 5 brand new paying clients every day (just from Twitter) and many of these become repeat customers. This is a higher return than any other marketing method or social network strategy I have tried in the last few years (no matter how much money or time I threw at it).
  • By using my specific strategy I could charge clients to do their Twitter marketing for them and earned in the region of $4000 a month from a handful of clients and an hour or 2 of spare time in my day. After you have learned my methods maybe you could do the same as an additional business enterprise. It works and I have had many satisfied customers who used other social media marketing services before but didn’t see the same returns as with my service and methods.
  • I’ve also learned that this isn’t something I can easily explain or teach in a blog post or even a book. Although there are many sites and books that promise they can I dare you to try and see if there advice actually works in practice. I tried and none of them really created sales which is what any successful marketing campaign should be measured on. The truth is that every business is different and you need tailored advice for your specific Twitter marketing strategy. It also depnds where you are starting from, whether you are totally new to Twitter or you’ve been doing it for some time.

So how does my training model and methods work and what will you learn?

  • 1 to 1 training on Skype or telephone plus other online presentation tools over 2 – 3 weeks (depending on your requirements).
  • How to setup your account and profile in a way that attracts the followers you want. You have about 5 – 10 seconds when someone views your profile and they will decide whether they follow you or not. It is imperative to get your profile setup exactly right with certain features to get the maximum people following you.
  • How to find the exact right people to target who are interested in what you are selling and get them to follow you.
  • What specific tools to use to vastly speed up the process and automate a lot of the tedious tasks.
  • How to stay within the strict Twitter limits and avoid account suspension.
  • How to work around certain limits like the 2000 follow limit.
  • How to get the most from your new followers by structuring tweets and links to get clicks and new clients buying every day.

I have created a 1 to 1 training and tutorial that explains all the steps. This is NOT a video or booklet, this is 1 to 1 training on Skype (or telephone) and online presentation tools, you speak with me directly and can ask questions and we can tailor the training for what you want to achieve for your specific business.

With Twitter marketing services (including mine) charging you hundreds of dollars a month (sometimes for little return), over a year this tutorial can bring you thousands of dollars worth of marketing with genuine leads and real clients at a fraction of the cost and only 15 minutes a day of your time doing basic Twitter tasks. It could also be a service you offer others, generating thousands in additional income as a simple part time venture.

So what does it cost? Keep in mind this is not a training video or ebook, this is my time spent on calls and email support with you to train you properly and tailored to your requirements. I’ve seen other group courses that offer no more than you can read in a cheap book from Amazon selling for thousands but I am offering my 1 to 1 Twitter marketing training and coaching for just $650 (£425 GBP).

So let’s get started so you can start building your targeted following on Twitter.

If you would like some help with marketing your business or just to share your experiences I would really like to hear from you. Get in touch via the form below and I will email you back.

Why Would I Need a Business Mentor?

how-to-make-moneyWhy would you or I need a business mentor, coach or adviser? If you know your industry because you’ve done your research or you are an expert in the products or services you are selling why would anyone need a business mentor? Because there’s more to business than meets the eye and most people fail (or just get by and struggle) in business because they concentrate on what they are selling and not how they are selling it or how to create a successful business.

When I started my first proper business I was only about 23 years old, I was humble enough to recognize my own naivety so I sought advice from wherever I could get it. It didn’t take long for me to get hugely disappointed in the advice I got and realized that most people dishing out business advice knew no more than I did.

I spoke to business bank managers, local business advisers, small business accountants and anyone I could find who was in business. I remember clearly my biggest question when starting out was “How do I get new customers?”. Of course, I needed revenue, I needed to make money so I could reinvest that money as well as pay my bills. I had just become a father for the first time, I was a young Dad with responsibilities, I couldn’t get by without making money.

The advice I got was basic to say the least, such nuggets as “Have you thought about setting up a website?”, I know the internet was fairly new back then but of course I already had a website. Another gem offered more than once; “Have you got a yellow pages ad?” (this was when that was still important) and of course I already had more than one decent size ads.

It began to dawn on me that these people were either used to dishing out advice to local self employed plumbers or other micro businesses, or their own business was built on something they inherited or fell into, none of them had any experience in building a proper business enterprise from scratch.

The next thing that dawned on me was finding people who had built a big business from scratch was next to impossible and even if I could, finding one that would give me any of their time or advice was even harder. The people who knew nothing were quite happy to throw their opinions around but the rare few that knew something were hard to track down and tight lipped or bereft of time.

Thankfully I did track down and get help from some very experienced business people and it didn’t stop me from going bust because by the time I found them I was just about scraping a living but what they did do is propel me forward in business at a much faster pace than I would have done alone. They gave me shortcuts that shaved years off doing it through trial and error. It’s possible I wouldn’t have even achieved some of the things at all no matter how long I’d kept at it.

So why do I still need business mentors, coaches and advisers? Because I like to do new things and I know the difference between those that succeed in business and those that just get by or fail is the willingness to get advice and delegate to the right people. We can’t know everything and we can’t do everything. We can learn as much as we can and we can try and cover the tasks ourselves in the beginning but there comes a point where you have to admit your own limitations and get help, or get stuck within your own limitations.

I don’t care what your aims or goals are for your business, they all come down to money, even if you want to save the whales, you can save more whales when you’re making more money. So if I’m starting a new venture I want to prove it works by making money or at least generating some revenue as quickly as possible. Time and time again I’ve proved that my past experience in business and what I’ve learned from previous mentors, plus seeking advice from the right people in the industry (or related industries), gets results fastest. Reinventing the wheel, pretending I know it all and getting bad advice from people who haven’t achieved anything is the recipe for the slowest results.

Some of the key things I learned from my mentors that I put into practice and now teach others:

  • How to effectively market a business to generate interest
  • How to harness the interest from marketing and engage with potential clients
  • How to sell to potential clients, not just pitch but close sales
  • How to make sure I always get paid quickly without fail
  • How to price products and services so they are profitable
  • How to sell to the right clients who will pay and come back and how to ditch the bad customers who will eat your time, never pay promptly and create more problems than they solve
  • How to add value to products and services that don’t cost too much in time or money so clients are happy to pay more and a larger profit margin is created without more investment

I could go on but I think you can see a theme here; these are all things that can be applied to almost any business and they revolve around generating revenue. Guess what? If you can do these things effectively then you can pay other people to do all the other stuff. Believe it or not the points mentioned above are the things that are hardest to get right. You can have THE BEST award winning products and services but if you can’t get clients, can’t sell to them, can’t get paid or get repeat business then you have a broke business that is destined to fail. on the flip side if you can find clients, build relationships and trust, sell to them and take their money, you can find someone else’s products or services to give them, you don’t need any products and services of your own to have a successful business.

My first decent mentor helped me transform my tiny business that was ticking over on a few thousand very month (as it had been for a couple of years) to making 15 grand a month in just 2 – 3 months. And this was done without any external help just me and his advice. This was just the start of my proper entrepreneurial career that went on leaps and bounds from that time onward. If this has peaked your interest and you’d like to know more about my business mentoring and coaching fill out the form below and I’ll be in touch.

Why Did I Fail in Business? And How I Learned To Succeed

businessfailIf you have found yourself asking “why did I fail in business?” or “where am I going wrong with this business?” you are very far from alone. A large percentage of current fortune 500 company owners were once declared bankrupt in their past. So if they got it wrong once, there’s hope for everyone to try again and get it right.

Although I’ve never been bankrupt I was close to it at one point because of some bad decisions about who to involve in my business and my inexperience about how to generate consistent income to cover the very regular costs. Because many consultants and business authors only talk about their success and positivity, I thought I’d write a post on the things that can knock us back but also teach us the most in the shortest space of time that can propel us to success. IF we learn the lessons and don’t take it personally.

We have all heard of the American dream but actually it’s more of a western dream that in most English speaking countries we are taught from a young age. The story goes something like this: you pick a good idea, you work really hard and never give up, then you will have a great life. You are only limited by your own ambition and how hard you are willing to work.

So when you do this and fail you think; it’s my fault, I didn’t work hard enough, why didn’t it work for me? There must be something wrong with me, I’m not cut out to run my own business.

This whole idea is a fallacy though and let me explain why. If I wanted to build a huge bridge tomorrow that had to carry heavy trucks and also trains across a great span of water, that had to deal with all types of weather conditions and cope with a shifting sand bed, I would fail. I am not a civil engineer or architect, I have no idea what materials to use or what design would hold up, it would take me years to learn what I needed to know. No matter how hard I worked or how many hours I put in or how ambitious I was, if I wasn’t going to delegate the design and I wanted to do it myself then it would take a long time to learn the technical details. Why would being good in business be any different?

So many people think great ideas and hard work make successful and profitable companies. Wrong! Well executed bad ideas by good business people will beat any good idea poorly executed by a newbie almost every time.

So to be good in business you have to go back to school and study? No. Look at most of the top entrepreneurs in the world and they hardly hold any higher education between them, let alone in business subjects. They learned from their mistakes and also had good business mentors so they could take shortcuts.

I like to think of myself as a fairly humble person, I am happy to admit what I don’t know and find the best person who does. I don’t listen to friends or big mouths who shout around about their “advice”, I look for the best people and ask for their help. I have been very fortunate to have some great mentors around me that didn’t let me consider defeat but also guided me out of some very difficult situations, often propelling my business forward in a few short months by solving problems I had been quietly battling with for years.

So to summarize, here are my top 5 tips to survive failure and succeed in business:

  1. Admit to yourself that you don’t know what you don’t know. Business is a skill and an art, just because you had a good idea, you have seen others run a business and you read the Forbes website a few times it doesn’t make you Donald Trump or Richard Branson. Even they took advice from others regularly years ago AND today. I am still on a steep learning curve about business and will be until the day I die, any good and successful entrepreneur will tell you the same, no matter how long they’ve been doing it or how old they are.
  2. Don’t be afraid to fail and don’t beat yourself up because you made mistakes. Learn and move on. Restarting a business with a better plan and experience of what works and what doesn’t, without all the dead weight, debts and bad staff can often be the best and quickest turnaround.
  3. Get help from people who know business but specifically those that have created businesses of your size and made them successful. Industry sector is not so important but experience in different sizes of company is. People who have worked with a diverse number of companies is also worth way more than someone who had success and experience with just 1 or 2.
  4. Sales is king. Sales creates income and with the right level of income you can do almost anything. Great products and services DO NOT sell themselves despite what others say, especially in the beginning. Sales strategy and creating a sales focused business is not easy, it’s another set of skills and techniques that have to be learned and mastered.
  5. Don’t get comfortable. There’s a reason why shareholders in major companies like to see continuous growth even if it’s just slow and steady. That’s because standing still or even slow declines can lead to bigger problems. Any growth and progress in business, no matter how slow, is better than sitting still.

I have been doing business mentoring for a few years and since the beginning of 2014 I have been doing it on a more structured basis with great results. I used to do it for free but unfortunately that also attracted the least committed people so I charge a nominal amount of £35 GBP or $59 USD per week to weed out the time wasters and get a level of commitment. There is no minimum term so you can cancel at any time. So if you’d like to see how I can help you with your business and give some advice that will grow your business rapidly, use the subscribe button below and we can schedule a call.

This is open to anyone from any country and you can pay in any currency (PayPal will do the conversion), I have just setup the payment buttons below in the 2 main currencies my clients usually use (£ GBP and $ USD) but you can use either they are essentially the same amount.

If you would like some help with marketing your business or just to share your experiences I would really like to hear from you. Get in touch via the form below and I will email you back.

Free Business Coaching and Mentoring

cp-pAs a rule I don’t usually give anything away for free (especially my time) because people don’t always value it or take it seriously when given away but I am about to break that rule for 1 week only.

I have some free time slots over the next 10 days and I will be offering a 40 minute one to one business coaching/mentoring session on Skype to 5 people that contact me using the form below. This is not for a webinar, video or ebook, this is one to one time talking to me so you get my advice and input on your business or start-up idea.

Whether you want advice on starting a business, growing your existing business, making more profit, ideas for new products or services, marketing, selling, online strategies or just refining some thoughts you have or just generally make more money.

I have experience of starting businesses from scratch with minimal investment, turning failing businesses into profitable ones, property investing, juggling various projects at once and much more. I have written 5 business books and a few have been bestsellers so I know I have something to share with you and help you succeed in business. Get in touch. This is a limited time offer for 5 people only.

This offer is now closed. However I am still accepting a limited number of people on my business mentoring and coaching program which is only £35 or $59, click here for more info