Category Archives: Entrepreneurship

How You Can Be A Successful Entrepreneur: The Small Business To Big Business Mindset

How You Can Be A Successful Entrepreneur: The Small Business To Big Business Mindset

A 5 book “box set” in one printed book. I am proud to finally release the book I always wanted to put out but it’s taken so long to accumulate the material it has been released as individual parts up until now.

This book started out as an easy to follow entrepreneurial course plus my story and examples. As the material and further writing came together it was obvious it was better as a series of books and now I’m happy to announce it’s available in this single volume.

The complete collection of books by Matt Kinsella in one volume:

  • How To Be Lucky
  • Creating New Business Ideas and Opportunities
  • Starting Or Relaunching Your Business
  • Sales And Marketing
  • Cash Flow & Creating a Future For Your Business
  • Bonus chapter on the art of selling and closing
  • Free downloadable material and templates for you to use in your businesses
  • Easy to follow, plain English and “real world” strategies that actually work. This is not theory or jargon, these all things that have worked for me time and again.

For a limited time only this “box set” printed book will only be available here on my site as autographed first editions with free worldwide shipping. Individually these books would cost more and we are covering worldwide shipping twice so we can get the books signed and sent out to you, all included in the price of $39.99 (PayPal will convert to the currency you use).




How To Create a Profitable Online Business In Your Spare Time

How To Create a Profitable Online Business in Your Spare Time

For those already running a business or for people looking for an additional income or to eventually replace their income from their job, it’s the number one question or what people want to achieve the most when coming to me for advice.

This is NOT how to get rich quick or make money by doing very little or nothing, any business requires some effort and some minor investment, especially at the beginning but this can be just a few hours of spare time and a few hundred on a credit card. It doesn’t have to be blood sweat and tears 20 hours a day and half a million in venture capital.

Some of the most profitable businesses I know were started in a garage or spare room with a few hundred bucks.

Today this truly is easier with the tools of the internet, mobile phones, online payments, social media marketing and cost effective online advertising.

However this can be done badly in so many different ways, so very often people try and fail or are overwhelmed with options and potential failure before they even start. This is partly down to a lot of misinformation, scams and even well meaning people who just have it totally wrong about what works.

I am not talking about just marketing and getting Likes, Shares and meaningless followers, I am not talking about selling to friends and family and building a “team” to sell for you. I am talking about real tried and tested business methods that work in any type of business that creates sales, income, revenue and profit, either offline or online.

What will be covered:

Choose or Refine your Business Ideas. Having a clearly defined business model so people know what it is, what are the benefits to them and why to choose your business.

Creating Credibility and Authority in your Field of Business. Even if it’s new to you, there are methods for generating trust and credibility in your new business.

Online Lead Generation. How to get people interested in your business and feed those leads into your business.

Create a Sales Funnel. A defined pipeline to sell products and/or services to your leads and potential clients.

How To Take Online Payments. Making it as easy as possible for clients to purchase and for you to access that cash in the real world.

Up-sell Further Products. How to create ongoing marketing campaigns to leads and previous clients to keep selling.

How To Close Bigger Sales. Using corporate sales methods required to close higher ticket items so individual sales can be worth thousands instead of pennies.

Automation. Automating as much as possible so it’s eventually a “hands off” process requiring only part-time input from you.

To cover all this I am creating a new intensive 6 week training program for up to 5 people. This is how it works and what you’ll get:

1-2 hours 1 to 1 training call with me every week. Systematically covering all the topics mentioned above in a way that you can understand and ask questions as well as ensure we cover methods specific to you and how you want to run your online business.

Lifetime membership to my private coaching group with monthly live group training videos, group support and chats, archive of existing training videos, training material, e-books and templates.

Free access to all my books and training material.

Ongoing support through the 6 week program and after via the members group so you can ask questions and get help from me and other business people for as long as you need it.

The usual cost for lifetime membership of my group and this amount of 1 to 1 training would be $3400 but I will be offering this for just $600 (that’s £485 for those in the UK), that’s just $100 a week. so that’s a massive saving of $2800.

For me to give this amount of time for just $600 per person I can only take on 5 people at a time in this program so if you’d like to be considered please fill out the form below so we can arrange a free no obligation call.

New Business Support Group

sb2bbnew-logo2-copyIn August I launched a new closed group of people in business to give them access to all my books and material, weekly live online webinars, 1 to 1 support if required and also for the members to support each other. Now I want to expand this group because with more members the greater the engagment and support for everyone involved.

Who Is It For?

Anyone who is in business at any stage or anyone considering starting a business and also for those working for a company in business development, sales or marketing. There is material, support and advice for anyone at any stage.

Currently we have members from UK, USA, Ireland and Canada. It’s an online members only group with some additional support via Skype or phone calls if required.

What You’ll Get

Guidance and support on how to create a really succesful business

Business development training and advice using techniques that are tried and tested

Sales training from creating leads through to closing so you sell more and more often

Improve cashflow, create more income streams, get paid more for the same products and services easily and reliably

A real business support community group of likeminded people

Have the support of multiple “business partners” with different skills and experience but without having anyone else directly involved in your business

What My Clients Say About my Methods and Material:

“I started working with Matt around the end of August 2014.

He was recommended to me by a business contact. I really wasn’t sure what to expect or gain from it but she ensured me it would help with my business and teach me how best to build it.

I had several, 1 hour sessions with Matt and a few Brain storming sessions in the last few months (which were priceless really).

The progress I have made has been quite remarkable. He’s taught me to think outside of the box even more so than I thought I did!

In short my sales skills and even recruitment skills are through the roof. I’m actually selling for fun across all my business at the moment and I currently earn around £7000 more every month than I did before I was coached by Matt.”

How To Get Involved:

Fill out the contact form below so we can have a quick conversation about the group and get you logged on as soon as we can.

Why Would I Need a Business Mentor?

how-to-make-moneyWhy would you or I need a business mentor, coach or adviser? If you know your industry because you’ve done your research or you are an expert in the products or services you are selling why would anyone need a business mentor? Because there’s more to business than meets the eye and most people fail (or just get by and struggle) in business because they concentrate on what they are selling and not how they are selling it or how to create a successful business.

When I started my first proper business I was only about 23 years old, I was humble enough to recognize my own naivety so I sought advice from wherever I could get it. It didn’t take long for me to get hugely disappointed in the advice I got and realized that most people dishing out business advice knew no more than I did.

I spoke to business bank managers, local business advisers, small business accountants and anyone I could find who was in business. I remember clearly my biggest question when starting out was “How do I get new customers?”. Of course, I needed revenue, I needed to make money so I could reinvest that money as well as pay my bills. I had just become a father for the first time, I was a young Dad with responsibilities, I couldn’t get by without making money.

The advice I got was basic to say the least, such nuggets as “Have you thought about setting up a website?”, I know the internet was fairly new back then but of course I already had a website. Another gem offered more than once; “Have you got a yellow pages ad?” (this was when that was still important) and of course I already had more than one decent size ads.

It began to dawn on me that these people were either used to dishing out advice to local self employed plumbers or other micro businesses, or their own business was built on something they inherited or fell into, none of them had any experience in building a proper business enterprise from scratch.

The next thing that dawned on me was finding people who had built a big business from scratch was next to impossible and even if I could, finding one that would give me any of their time or advice was even harder. The people who knew nothing were quite happy to throw their opinions around but the rare few that knew something were hard to track down and tight lipped or bereft of time.

Thankfully I did track down and get help from some very experienced business people and it didn’t stop me from going bust because by the time I found them I was just about scraping a living but what they did do is propel me forward in business at a much faster pace than I would have done alone. They gave me shortcuts that shaved years off doing it through trial and error. It’s possible I wouldn’t have even achieved some of the things at all no matter how long I’d kept at it.

So why do I still need business mentors, coaches and advisers? Because I like to do new things and I know the difference between those that succeed in business and those that just get by or fail is the willingness to get advice and delegate to the right people. We can’t know everything and we can’t do everything. We can learn as much as we can and we can try and cover the tasks ourselves in the beginning but there comes a point where you have to admit your own limitations and get help, or get stuck within your own limitations.

I don’t care what your aims or goals are for your business, they all come down to money, even if you want to save the whales, you can save more whales when you’re making more money. So if I’m starting a new venture I want to prove it works by making money or at least generating some revenue as quickly as possible. Time and time again I’ve proved that my past experience in business and what I’ve learned from previous mentors, plus seeking advice from the right people in the industry (or related industries), gets results fastest. Reinventing the wheel, pretending I know it all and getting bad advice from people who haven’t achieved anything is the recipe for the slowest results.

Some of the key things I learned from my mentors that I put into practice and now teach others:

  • How to effectively market a business to generate interest
  • How to harness the interest from marketing and engage with potential clients
  • How to sell to potential clients, not just pitch but close sales
  • How to make sure I always get paid quickly without fail
  • How to price products and services so they are profitable
  • How to sell to the right clients who will pay and come back and how to ditch the bad customers who will eat your time, never pay promptly and create more problems than they solve
  • How to add value to products and services that don’t cost too much in time or money so clients are happy to pay more and a larger profit margin is created without more investment

I could go on but I think you can see a theme here; these are all things that can be applied to almost any business and they revolve around generating revenue. Guess what? If you can do these things effectively then you can pay other people to do all the other stuff. Believe it or not the points mentioned above are the things that are hardest to get right. You can have THE BEST award winning products and services but if you can’t get clients, can’t sell to them, can’t get paid or get repeat business then you have a broke business that is destined to fail. on the flip side if you can find clients, build relationships and trust, sell to them and take their money, you can find someone else’s products or services to give them, you don’t need any products and services of your own to have a successful business.

My first decent mentor helped me transform my tiny business that was ticking over on a few thousand very month (as it had been for a couple of years) to making 15 grand a month in just 2 – 3 months. And this was done without any external help just me and his advice. This was just the start of my proper entrepreneurial career that went on leaps and bounds from that time onward. If this has peaked your interest and you’d like to know more about my business mentoring and coaching fill out the form below and I’ll be in touch.

The Value of a Book

How To Be Lucky - BestsellerWriting and self publishing one book created thousands in additional monthly income, purely by chance but now I know how I did it, I can replicate it. I had no idea of the value of a book until I wrote one.

Writing my first book How To Be Lucky was more for my own amusement than anything else and I probably would never have had the time to write had it not been for some specific circumstances that left me with time on my hands in a quiet place to write for a few months.

Despite being a firm believer in making your own luck, writing my first book did just happen by chance and I wasn’t expecting anything out of it, I didn’t even know if I would publish it while I wrote it, I seriously considered just keeping it to myself because some of it was personal and I really only wanted to get some thoughts down on paper for myself.

Despite having some publishing offers I decided to self publish as that’s what some other published authors recommended because it’s so easy now and the cut from publishers for unknown authors is small and they expect you to do most of your own PR and marketing anyway. So I released my first book and not a lot happened.

Initially I sold a few books but not many and I guess this is when I got the bug for the first time I felt like I had put a lot into getting the book out there and now I wanted as many people to read it as possible. So I spent about 6 months researching and talking to as many of the top people in book PR and social media marketing that I could. I discovered what worked and what didn’t work and after a lot of graft, toil, trial and error my book was a number 1 best seller on Amazon. I was shocked and elated but relieved that it had all been worthwhile.

So what did I discover after becoming a best seller on Amazon? The first thing was that you can shift hundreds or maybe thousands of books in a few weeks but after the cuts that companies like Amazon and printers take, an author ends up with a fraction, plus when you factor in the costs of marketing etc. you end up with very little indeed. That didn’t bother me because it’s not what I did it for and had enough money anyway. However the second thing I discovered was the book generated income indirectly, quite a lot of money and I wasn’t expecting it at all.

Because my book had a large business, entrepreneurship and self help element to it I got people contacting me asking for advice. Purely by accident this created a mentoring and consultancy business out of nowhere without even trying.

Purely by accident I saw the value in writing a best selling book, it’s instant credibility, PR and advertising for yourself as an expert in your field. Every time I send out the screen shot above of my book at number one on Amazon I get book sales, I get inquiries, I get business, I make money but mostly in ways others don’t expect.

Brendan best seller2Immediately I wondered if it was a fluke, so after writing another book I used the same methods to make that a best seller within a few weeks. Then I wondered if it was just my books I could market in this way so approached some other coaches in other fields of expertise and created best sellers for them too. The first was for a strength and conditioning coach Brendan Chaplin and his book It’s Not About Sets And Reps. This proved to me that it wasn’t just business books and I had a formula to create best sellers for any expert, consultant or coach. So I then helped a few others create best sellers and the formula never failed.

Recently I was approached by someone who mentioned they probably couldn’t write a whole book but they could see the value in having a bestselling book and I realized that quite a few others might be in a similar situation so currently I am working with a group of people in business who have written just one chapter for our book that we will be releasing soon. They will get the benefit of being a co-author of a best selling book and having their area of expertise advertised in a book but they’ve only had to write a short chapter.

The technology and services exist now so literally anyone can put out a book but if not enough people see it and read it then there’s not a lot of value or satisfaction in it, as I initially discovered. But having a bestselling book creates a huge potential income indirectly (even if not from book sales directly) and an enormous amount of satisfaction, credibility and achievement.

If you’d like to know more about this, if you have a book you’d like to make a best seller or you’d be interested in writing a chapter for our collaborative book or even if you’d like our help getting a book written for you if you don’t have time, I’d love to hear from you. Get in touch via the form below.

Free Business Coaching and Mentoring

cp-pAs a rule I don’t usually give anything away for free (especially my time) because people don’t always value it or take it seriously when given away but I am about to break that rule for 1 week only.

I have some free time slots over the next 10 days and I will be offering a 40 minute one to one business coaching/mentoring session on Skype to 5 people that contact me using the form below. This is not for a webinar, video or ebook, this is one to one time talking to me so you get my advice and input on your business or start-up idea.

Whether you want advice on starting a business, growing your existing business, making more profit, ideas for new products or services, marketing, selling, online strategies or just refining some thoughts you have or just generally make more money.

I have experience of starting businesses from scratch with minimal investment, turning failing businesses into profitable ones, property investing, juggling various projects at once and much more. I have written 5 business books and a few have been bestsellers so I know I have something to share with you and help you succeed in business. Get in touch. This is a limited time offer for 5 people only.

This offer is now closed. However I am still accepting a limited number of people on my business mentoring and coaching program which is only £35 or $59, click here for more info

Change From Small Business Owner to Entrepreneur

radio-micRecently I did a radio interview with Australian business consultant Mick Hawes (you can listen to it below). One of the topics we discussed is the difference between small business owners and entrepreneurs and techniques small business owners can take to become entrepreneurs, create more profit and reduce the burdens of small business.

Obviously during a short interview it’s not possible to go into depth about strategies to grow small businesses into large businesses and change from a small business mindset to an entrepreneurial one so I just wanted to highlight a couple of the points:

  • Don’t allow a business to become an emotional attachment, a business is a separate legal entity and it should never be your “baby”. This will enable you to make logical decisions instead of emotional ones.
  • Don’t buy into the myth that you can build up a business yourself then take on employees to do your jobs so you can then go and sit on a beach while your business runs itself.
  • Develop an exit strategy NOW. This could be selling to a competitor in 3 years or it could be selling shares or getting management to buy in and leave you with a controlling stake and profit share. The options are endless but be clear how this will work and stay focused on achieving your exit and when you want it to happen.
  • Delegate. Small businesses often stay small businesses purely because one person can only be responsible for a certain amount, there’s a ceiling that will be reached very quickly unless you learn to give responsibility to others.
  • Develop other projects, businesses or products that can run alongside (but separately) from your existing business. Don’t put all your eggs in one basket.
  • How can you keep costs and commitments to a minimum whilst still allowing your businesses to grow? Can you outsource instead of employing? Can you “partner” with a supplier with exclusive supply rights to tap into their resources?
  • It’s OK to go back to the drawing board and start again with a clean sheet. Does your business have too many overheads? Is your pricing correct? Are your products and services providing enough or appealing to your client base? Can you “re-engineer” your products and services or create new ones to break into new markets and appeal to clients at different levels and create a better profit margin with minimal effort?
  • Is your business sales oriented? Telling is not selling. You must learn how to set sales and revenue targets and make sure they are met. Not just monthly quarterly and annually but daily and weekly. Do you know how to calculate those targets correctly and motivate your sales team because you know how to generate and close sales for your products and services? If you don’t have a sales team do you know how to effectively do those things yourself so you can build the revenue to get a sales team?

If you’d like to know more I am now running a business mentoring program and taking on only 10 people for the next intake this June and July. You will get direct access to me and we will talk regularly to go through your individual business circumstances and work on strategies together to create a more profitable and valuable business for you.

Here is one of the many great testimonials I have had from the last group I mentored:

KrKerry Jackson-Rider
“After having had ‘one too many’ less than positive experiences with a so called ‘mentor’ I have found Matt to be a breath of fresh air.

Naturally, I started off with an air of misplaced cynicism but the fact is there’s no BS, just plain hard facts and I have learned a lot about myself and how I have dealt wrongly with things in the past. 

Matt has encouraged me to ‘man up’ effectively and I have become much more commercially minded about my business, which I always felt guilty about before. I now know that I can develop my business whilst retaining and enhancing my desire to help and empower others.

My coaching sessions with Matt are always full on and, no matter how weird a question I ask, he is able to give me clear, actionable advice which I try to implement straight away.

I have already seen a marked increase in the number of enquiries I am receiving and, because I am handling all aspects of my business in a clearer, more focused way, I’ve also seen an increase in my revenue streams across the board. For example, my upcoming workshop for Aspiring Wedding Planners in May is almost completely sold out already due to Matt’s valuable experience in sales and marketing. I would fully recommend signing on with Matt to anyone who really wants to make a positive difference to the way they approach their business and, by definition, their life.”

What my business mentoring includes:

  • Initial Skype or telephone call with me to discuss your current situation, whether you are just starting out or whether you want to improve your existing business we will look at what you want to achieve and some initial steps and plans to put in place.
  • Direct advice from me on all the topics already discussed above plus sales and marketing strategies that really work, increasing profit margins, developing new products and services that can be sold instantly to existing customers and new markets easily, business growth without breaking the bank, growing a small business into the type of business you want and many more with the ability to email me with any questions or updates whenever you need to.
  • A separate 1-to-1 Skype or phone call every 2 weeks to discuss progress, new strategies, which steps to take next and how best to implement them.
  • My personal email address so you can email me and ask questions or get feedback any time.
  • Private group page so you can share ideas and ask questions for me to answer that might benefit the group. Network and discuss ideas with others in my mentorship group (past and present). Plus a regular online meet-up on the group page to share ideas on a set topic and do a Q & A.
  • No minimum term so you can opt out at any time when you feel you have got what you need from it.

Because you will be getting real time from me and it requires a serious commitment from me I can only take on 10 people for each group intake so sign up quickly if you are interested, the last group was fully subscribed in 6 days and because of the success of the last group and the low price of only £35 GBP or $59 USD, I suspect it will be fully subscribed even quicker this time. This is the lowest price coaching and mentoring program I have done and will ever do.

This is open to anyone from any country and you can pay in any currency (PayPal will do the conversion), I have just setup the payment buttons below in the 2 main currencies my clients usually use (£ GBP and $ USD) but you can use either they are essentially the same amount.

If you would like some help with marketing your business or just to share your experiences I would really like to hear from you. Get in touch via the form below and I will email you back.

Great Product vs Great Marketing

picsmcSo you have the best product or service at a great price, the few customers you have just love your business and what you do but you can’t understand why it’s so hard to get new clients when your competitors with inferior products and services with higher prices are getting new clients and making more money than you? What’s the answer? Marketing!

I get asked all the time why a business is under performing compared to the competition and it’s almost always the same answer; the competition is spending more on more effective marketing. This is often backed up with a more effective sales strategy that is closing more deals because they know that “telling is not selling”.

I am sorry if this sounds rude but the general public are lazy, they want easy, convenient, simple, uncomplicated and often whatever is in front of them now because that’s the easiest option. Even more discerning clients will often opt for what they know because further research is too time consuming and they need something fulfilled now.

If you are not easy to find or (put basically) in their face, you will struggle to get sales and new clients.

What are your successful competitors doing that you are not? Firstly they are probably delegating their marketing to an expert. Every business owner knows that you can end up wearing all the hats in a business; the bookkeeper, the sales person, web designer, marketing manager etc. This is OK but only up to a certain point, it is very difficult to be a master at all of these things and despite what you might think, you may just not ever be cut out to be great at some of these things. Stick to what you are good at and delegate the rest where possible.

I know many very profitable businesses that make awful products, with terrible customer service and bad websites, yet they still get new customers and plenty of repeat business because their marketing and sales are the largest and most important sections of their business. But I don’t know many successful businesses that have an amazing product but limited marketing and sales capacity. Many businesses have been built on sales and marketing strategies alone, very few businesses with only a great product but no sales or marketing survive for very long.

I am not saying that is how it should be and it’s quite sad, but that is just the way it is. Your potential clients’ human nature dictates that.

What marketing should you be doing? This depends on your business and who you are selling to. All marketing is a punt in the beginning but you can make some educated choices. This is where many go wrong. For example it’s easy to phone a local newspaper and pay a large amount of money for an ad or start a pay-per-click Adwords campaign and spend hundreds in a week or two, get no new clients and give it up as a bad idea. Who designed your ad? You? Did you write it based on how it works rather than the benefits? Did you offer something free or cheap and then got surprised the people you attracted didn’t want to spend money? Did you target a demographic that don’t read newspapers or click on Google ads? This is why it’s often best to spend more on the sales and marketing people than on the ads themselves.

Let me give you a personal example from my own experience. When I launched my first book back in 2011 I had no idea how to promote myself or a book. The businesses I had been involved with required business to business sales which I was good at, but I had limited experience at that time of promoting myself and a book. In the first month of that book release it sold about 30 copies. How much did I spend on advertising and marketing in that month; about $1500. So my return on investment was zero, in fact about minus $1350. It has done very well since then but the first month was very poor because I wasn’t experienced enough in the areas of marketing and PR for selling books at that time. After working with (and paying for) advice and training from some of the top people in book PR and social media marketing my next book sold 600 copies in the first week and was a bestseller in 3 categories on Amazon. what was the cost of using specialists and the marketing budget for the new book; about $750 (half of the previous budget for first book launch). ROI? Hard to calculate because there were discounts and promotions but also because the book sales generated consultancy work that I would have to calculate that in too. Put it this way; I made more than my investment back in the first week and it has continued making me money since.

Regardless of the exact figures, it’s plain and simple to see the difference between the two book launches and the returns.

There has been a seismic shift in marketing in the last few years away from old print advertising and old online ads to new media and new online marketing techniques and it has taken me 3 years working with some of the top people in the business to learn what works so don’t be surprised you or “experts” that haven’t kept up are struggling. It’s not an easy thing to get right.

If you would like some help with marketing your business or just to share your experiences I would really like to hear from you. Get in touch via the form below and I will email you back.

Matt Kinsella’s Real World Business Series

 

A few months ago whilst working with some coaching clients and going through the business course I created they suggested I convert the course material into a series of books and I thought it was a great idea so after some editing they are finally complete.

Click here for Amazon Kindle versions (This is the cheapest way to purchase and the Kindle app is available for most tablets and smartphones)

Click here for information on the paperback versions

There are 4 books in my Real World Business Series:

Book 1 – Creating New Business Ideas and Opportunities
– What really makes an entrepreneur
The psychology of an entrepreneur, myths erased, the truth about entrepreneurship and how you can become an entrepreneur today.
– Generating and developing for new businesses ideas. (Plus recognising and creating opportunities)
How to come up with new ideas for a business or investment, developing those ideas or existing ones. How to see ready-made opportunities or create some from what is already in front of you.

Book 2 – Starting or Relaunching Your Business
– Choosing and deciding on a business, investment or venture
Get to know what opportunities or ideas are worth trying. Learn how to work out if the structure, income stream or growth will work for you. When to start and just as importantly when to quit and move on to the next idea.
– Business Planning and start or relaunch
What you should know (or find out) before starting any venture and what tools or people you need to put in place beforehand.

Book 3 – Sales and Marketing
– Sales
Learn how anyone can sell, it’s a natural talent we all have if you know how to use it. Whether you are “selling” your ideas to investors or physically selling products to customers, it is a key skill for any entrepreneur.
– Marketing
Find out marketing tricks, how to measure everything so you know what works best for your particular product. Inexpensive and free tools for websites. What is important (and usually free) and what is a waste of time and/or money. How to use social media. Blogging.

Book 4 – Cash Flow and Creating a Future For Your Business
– Making money and cash flow
Setting targets and making sure you reach them. Setting prices. Tricks to make sure you always get paid. Maximizing profits and minimizing costs.
– The future
How to change and adapt. Make unexpected events work in your favour. How to stay motivated and overcome failures to turn every problem into an opportunity for more success.

If you would like some help with marketing your business or just to share your experiences I would really like to hear from you. Get in touch via the form below and I will email you back.

People Buy From People

handshakeThere is an illusion out there that makes some people believe that you can create an automated income stream online and walk away and make money while you lay on a beach somewhere. While some people have done that to a certain extent what you don’t see is the amount of work that goes in to making a business work. Often that work involves selling and even in an online world; people still buy from people.

Let’s pick an example: Mark Zuckerberg the founder of Facebook. He spent years working long hours and networking with the right people to make his ideas into the business he wanted. As far as I know he still works quite hard and he isn’t sunning himself in Fiji every day.

I wanted to make this point because I have been working with some business owners lately who are adamant they want to automate everything and they want as little human contact with potential customers and existing clients as possible (or no contact at all). What they don’t understand is that the internet has made us more connected, not less. Because of that increased connectivity the expectation for contact and quick responses is greater than ever.

I have been banging on for ages about the value of Twitter for marketing, it’s the number one tool out there at the moment for building interested and targeted leads for any business. However they will stay just leads and not convert into sales if you don’t engage with them, keep them interested, answer questions and give them the information they need to make an informed purchase.

Generating sales (and therefore income) for any business is obviously critical for any venture to survive in the long term. There’s also a common belief that any new business is lucky to make a profit in the first year or two and many believe it’s next to impossible. Well it is impossible if you start out with that attitude. In my experience, if you have a good product or service to offer, at the right price and you are willing to adapt early to cater to what the client wants AND you are willing to proactively SELL then there is absolutely no reason why you can’t make money in the first few months.

By proactively selling I mean; personally email or message your contacts on Facebook, Twitter or LinkedIn. Make contact on a 1 to 1 level, don’t just mass email or post up a link and status on social networking sites. People can easily miss those links or they’re too lazy to click and read or maybe they will misunderstand a short message. But if you take the time to get in touch with them and explain your offering it’s surprising how quickly you can generate sales. Even in the offline world it’s amazing how quickly sales can be generated at networking groups or even just talking to people at coffee shops, bars or even random places like other parents at your kids school.

It’s the difference between opening a restaurant and sitting inside waiting for people to come in or going out on the street with a smile and giving small samples of food and encouraging people to come in. It has an instant impact.

Creating income in business as an entrepreneur still requires effort and that effort is usually best directed towards selling your ideas to investors, selling yourself to new contacts and selling products to new clients.

If you would like some help with marketing your business or just to share your experiences I would really like to hear from you. Get in touch via the form below and I will email you back.