Category Archives: How to be an entrepreneur

How You Can Be A Successful Entrepreneur: The Small Business To Big Business Mindset

How You Can Be A Successful Entrepreneur: The Small Business To Big Business Mindset

A 5 book “box set” in one printed book. I am proud to finally release the book I always wanted to put out but it’s taken so long to accumulate the material it has been released as individual parts up until now.

This book started out as an easy to follow entrepreneurial course plus my story and examples. As the material and further writing came together it was obvious it was better as a series of books and now I’m happy to announce it’s available in this single volume.

The complete collection of books by Matt Kinsella in one volume:

  • How To Be Lucky
  • Creating New Business Ideas and Opportunities
  • Starting Or Relaunching Your Business
  • Sales And Marketing
  • Cash Flow & Creating a Future For Your Business
  • Bonus chapter on the art of selling and closing
  • Free downloadable material and templates for you to use in your businesses
  • Easy to follow, plain English and “real world” strategies that actually work. This is not theory or jargon, these all things that have worked for me time and again.

This “box set” book is now available on Amazon in paperback and Kindle versions. Note: If you buy the paperback you can get the Kindle version FREE:
US Amazon Link
UK Amazon Link

Change From Small Business Owner to Entrepreneur

radio-micRecently I did a radio interview with Australian business consultant Mick Hawes (you can listen to it below). One of the topics we discussed is the difference between small business owners and entrepreneurs and techniques small business owners can take to become entrepreneurs, create more profit and reduce the burdens of small business.

Obviously during a short interview it’s not possible to go into depth about strategies to grow small businesses into large businesses and change from a small business mindset to an entrepreneurial one so I just wanted to highlight a couple of the points:

  • Don’t allow a business to become an emotional attachment, a business is a separate legal entity and it should never be your “baby”. This will enable you to make logical decisions instead of emotional ones.
  • Don’t buy into the myth that you can build up a business yourself then take on employees to do your jobs so you can then go and sit on a beach while your business runs itself.
  • Develop an exit strategy NOW. This could be selling to a competitor in 3 years or it could be selling shares or getting management to buy in and leave you with a controlling stake and profit share. The options are endless but be clear how this will work and stay focused on achieving your exit and when you want it to happen.
  • Delegate. Small businesses often stay small businesses purely because one person can only be responsible for a certain amount, there’s a ceiling that will be reached very quickly unless you learn to give responsibility to others.
  • Develop other projects, businesses or products that can run alongside (but separately) from your existing business. Don’t put all your eggs in one basket.
  • How can you keep costs and commitments to a minimum whilst still allowing your businesses to grow? Can you outsource instead of employing? Can you “partner” with a supplier with exclusive supply rights to tap into their resources?
  • It’s OK to go back to the drawing board and start again with a clean sheet. Does your business have too many overheads? Is your pricing correct? Are your products and services providing enough or appealing to your client base? Can you “re-engineer” your products and services or create new ones to break into new markets and appeal to clients at different levels and create a better profit margin with minimal effort?
  • Is your business sales oriented? Telling is not selling. You must learn how to set sales and revenue targets and make sure they are met. Not just monthly quarterly and annually but daily and weekly. Do you know how to calculate those targets correctly and motivate your sales team because you know how to generate and close sales for your products and services? If you don’t have a sales team do you know how to effectively do those things yourself so you can build the revenue to get a sales team?

If you’d like to know more I am now running a business mentoring program and taking on only 10 people for the next intake this June and July. You will get direct access to me and we will talk regularly to go through your individual business circumstances and work on strategies together to create a more profitable and valuable business for you.

Here is one of the many great testimonials I have had from the last group I mentored:

KrKerry Jackson-Rider
“After having had ‘one too many’ less than positive experiences with a so called ‘mentor’ I have found Matt to be a breath of fresh air.

Naturally, I started off with an air of misplaced cynicism but the fact is there’s no BS, just plain hard facts and I have learned a lot about myself and how I have dealt wrongly with things in the past. 

Matt has encouraged me to ‘man up’ effectively and I have become much more commercially minded about my business, which I always felt guilty about before. I now know that I can develop my business whilst retaining and enhancing my desire to help and empower others.

My coaching sessions with Matt are always full on and, no matter how weird a question I ask, he is able to give me clear, actionable advice which I try to implement straight away.

I have already seen a marked increase in the number of enquiries I am receiving and, because I am handling all aspects of my business in a clearer, more focused way, I’ve also seen an increase in my revenue streams across the board. For example, my upcoming workshop for Aspiring Wedding Planners in May is almost completely sold out already due to Matt’s valuable experience in sales and marketing. I would fully recommend signing on with Matt to anyone who really wants to make a positive difference to the way they approach their business and, by definition, their life.”

What my business mentoring includes:

  • Initial Skype or telephone call with me to discuss your current situation, whether you are just starting out or whether you want to improve your existing business we will look at what you want to achieve and some initial steps and plans to put in place.
  • Direct advice from me on all the topics already discussed above plus sales and marketing strategies that really work, increasing profit margins, developing new products and services that can be sold instantly to existing customers and new markets easily, business growth without breaking the bank, growing a small business into the type of business you want and many more with the ability to email me with any questions or updates whenever you need to.
  • A separate 1-to-1 Skype or phone call every 2 weeks to discuss progress, new strategies, which steps to take next and how best to implement them.
  • My personal email address so you can email me and ask questions or get feedback any time.
  • Private group page so you can share ideas and ask questions for me to answer that might benefit the group. Network and discuss ideas with others in my mentorship group (past and present). Plus a regular online meet-up on the group page to share ideas on a set topic and do a Q & A.
  • No minimum term so you can opt out at any time when you feel you have got what you need from it.

Because you will be getting real time from me and it requires a serious commitment from me I can only take on 10 people for each group intake so sign up quickly if you are interested, the last group was fully subscribed in 6 days and because of the success of the last group and the low price of only £35 GBP or $59 USD, I suspect it will be fully subscribed even quicker this time. This is the lowest price coaching and mentoring program I have done and will ever do.

This is open to anyone from any country and you can pay in any currency (PayPal will do the conversion), I have just setup the payment buttons below in the 2 main currencies my clients usually use (£ GBP and $ USD) but you can use either they are essentially the same amount.

If you would like some help with marketing your business or just to share your experiences I would really like to hear from you. Get in touch via the form below and I will email you back.

People Buy From People

handshakeThere is an illusion out there that makes some people believe that you can create an automated income stream online and walk away and make money while you lay on a beach somewhere. While some people have done that to a certain extent what you don’t see is the amount of work that goes in to making a business work. Often that work involves selling and even in an online world; people still buy from people.

Let’s pick an example: Mark Zuckerberg the founder of Facebook. He spent years working long hours and networking with the right people to make his ideas into the business he wanted. As far as I know he still works quite hard and he isn’t sunning himself in Fiji every day.

I wanted to make this point because I have been working with some business owners lately who are adamant they want to automate everything and they want as little human contact with potential customers and existing clients as possible (or no contact at all). What they don’t understand is that the internet has made us more connected, not less. Because of that increased connectivity the expectation for contact and quick responses is greater than ever.

I have been banging on for ages about the value of Twitter for marketing, it’s the number one tool out there at the moment for building interested and targeted leads for any business. However they will stay just leads and not convert into sales if you don’t engage with them, keep them interested, answer questions and give them the information they need to make an informed purchase.

Generating sales (and therefore income) for any business is obviously critical for any venture to survive in the long term. There’s also a common belief that any new business is lucky to make a profit in the first year or two and many believe it’s next to impossible. Well it is impossible if you start out with that attitude. In my experience, if you have a good product or service to offer, at the right price and you are willing to adapt early to cater to what the client wants AND you are willing to proactively SELL then there is absolutely no reason why you can’t make money in the first few months.

By proactively selling I mean; personally email or message your contacts on Facebook, Twitter or LinkedIn. Make contact on a 1 to 1 level, don’t just mass email or post up a link and status on social networking sites. People can easily miss those links or they’re too lazy to click and read or maybe they will misunderstand a short message. But if you take the time to get in touch with them and explain your offering it’s surprising how quickly you can generate sales. Even in the offline world it’s amazing how quickly sales can be generated at networking groups or even just talking to people at coffee shops, bars or even random places like other parents at your kids school.

It’s the difference between opening a restaurant and sitting inside waiting for people to come in or going out on the street with a smile and giving small samples of food and encouraging people to come in. It has an instant impact.

Creating income in business as an entrepreneur still requires effort and that effort is usually best directed towards selling your ideas to investors, selling yourself to new contacts and selling products to new clients.

If you would like some help with marketing your business or just to share your experiences I would really like to hear from you. Get in touch via the form below and I will email you back.

Anyone Can Start A Business

stWhen I started my first business it was really just myself as a freelance IT consultant when I was just 21 years old, after only 2 years in the industry. A spiteful “friend” at the time told me (and anyone else that would listen) “just because you wear a suit and call yourself an IT consultant, it doesn’t actually make you one”. Well actually it did, because once I sold myself as an IT consultant and I won clients that paid me good money to BE their IT consultant, I WAS AN IT CONSULTANT!

Nobody can (or should) get a white coat and a stethoscope and call themselves a Doctor but other than a few select professions or business sectors, almost nothing is off limits. And even though I can’t throw on a white coat and call myself a Dr, I can open a private clinic and employ other Drs to do the work.

When Richard Branson started his first big venture Virgin Records, he knew next to nothing about the recording industry but that didn’t stop him from starting a very successful record label. Equally when he started Virgin airways I am sure he didn’t know how to fly a passenger jet or how much fuel one would use to cross the Atlantic but that didn’t stop him either.

The reason I am bringing all this up is because when people ask me what business they should start I usually reply by asking what interests them or what they are passionate about. I then make a suggestion based on their answers and a very common response I get back is “oh I don’t know enough about it” or “I’m not qualified to do that”.

A high percentage of the successful entrepreneurs I know were not qualified to run the businesses they started but they found out what they needed to know and/or partnered with someone who was qualified and had the skills they needed.

Most of the jobs I have done (even technically difficult ones) I could teach anyone committed with half a brain to do in 3 weeks and if they did nothing else for 3 months they would probably be fairly confident at that job by that time. So with this in mind what can’t you go and learn in 3 weeks that you might need for your dream business? It might take you another 3 weeks to learn another thing you need and maybe it would take a year to learn all the tasks but it wouldn’t take that long just to make a start on your new business. You can learn as you go.

People love to put all kinds of mental barriers in their way, some real some imaginary but none that can’t be overcome. When we are 18 we know very little but we believe we can learn whatever we need to know in the next 5 years to be able to do almost any job or career. What changed? If you are 30, 40, 50 or 60 what is standing in your way of doing almost anything and learning what you need to know over the next few years to achieve your dream? If you don’t start you’ll never know.

I do a lot of coaching for those starting out with new ideas and those already in business to get more success, freedom and money. If you would like to get some specific help and advice for your venture just use the contact from below and I’ll be in touch:

Starting a New Business

Selling TomsA few times recently I have heard people tell me they don’t have the money to start a new business and they have it in their mind it costs a lot of money and large investments are required for a new start-up venture.

Most of the time I would advise against spending a lot of cash to get a new idea off the ground and my philosophy is always the opposite to spending. I am always thinking and saying: “What is the minimum time, money, people, investment I can get this going with and create income in the fastest time”.

More often than not I can prove if a business is likely to bring in a profit with just my spare time and less than a few hundred dollars (£200) over a month or two. After that I drop it as a bad idea or use the money made to reinvest and make more. I don’t use more of my own money I just use money made by the business.

It costs almost nothing to register a domain name, you can create a website or blog in minutes with WordPress or Wix for free or tiny amounts to use your own domain name. Services for selling and taking money like eBay and PayPal are free (or small percentages) to use easily. It’s not difficult or expensive to “set out your stall”.

The only additional component required is for you to sell. This is the part most newbies don’t understand; you can’t sit back and wait for the cash to roll in. Even with the best ideas it never works that way. YOU have to actively promote it and sell it. The success of a new business is not down to how good the logo is or how many staff you’ve got or how efficient your phone system is or whether your computer is new or old. It’s down to how well you can sell “it”. I have seen new businesses that consist of one person with no website, no staff, just an old laptop and a mobile phone and they make money from day one because they are out there selling and taking payments for a great idea/product/service.

I know I’ve been banging on about sales a lot recently but I can’t emphasize enough how important it is for businesses to be more sales orientated to be profitable.

I hope this inspires someone to take a chance on an idea and go out and sell it or to change a failing business into a profitable one. Please leave comments on your thoughts and experiences below.

If you would like some help with marketing your business or just to share your experiences I would really like to hear from you. Get in touch via the form below and I will email you back.

The Pendulum Effect

The basic principle of the pendulum effect is this: If you keep putting energy into something and keep pushing it, eventually it will give you something back.

There are times when I truly thought maybe I was mad and everyone else was right. Maybe I should give up my mad experiment of entrepreneurship and freedom, accept defeat and go back to the 9 to 5. But that is usually the point when I just need to push that little bit more and suddenly the pendulum swings back with it’s own energy. Continue reading The Pendulum Effect

New Entrepreneurship Theory

I am working on a new theory and business philosophy built on my post Building a Business vs Making Money. The summary of the theory is this: To build a profitable business it has to be profitable for you and that making money is not the same as building a business. It also goes beyond that though and I think certain types of traditional businesses are  doomed to fail. Continue reading New Entrepreneurship Theory


beach pathLuck is when preparation meets opportunity

The title of my book How To Be Lucky was not decided until the book was almost finished, the first draft had already gone off to various people without a title. In my eyes the book was about how anyone from any background (highlighted by how I made it even though I started out as a homeless teen) could create a great life by simply recognizing and making the most of the opportunities that surround all of us. Continue reading Opportunity

Cheap Investments

One of the chapters from my book How To Be Lucky is called Don’t Save, Invest, so it’s understandable that people often ask me for further advice on cheap investments.

Probably the most important aspects I touch on in that chapter is how to look outside your normal field of knowledge, outside of your usual areas of influence and away from the geographical areas you know. Continue reading Cheap Investments

Make Money Slowly

I recently wrote a blog post about how to make some cash as quickly as possible and I tried to concentrate that article on practical, real ways of how to get your hands on some money the same day or at least within a couple of days. From my own thoughts on that article and some of the feedback I had, it made me consider how quickly someone could make a lot of money. Not just a bit of cash but genuine get rich quick ideas that I could pass on to others. Continue reading Make Money Slowly