Category Archives: Matt Kinsella’s Real World Business Series

Why Would I Need a Business Mentor?

how-to-make-moneyWhy would you or I need a business mentor, coach or adviser? If you know your industry because you’ve done your research or you are an expert in the products or services you are selling why would anyone need a business mentor? Because there’s more to business than meets the eye and most people fail (or just get by and struggle) in business because they concentrate on what they are selling and not how they are selling it or how to create a successful business.

When I started my first proper business I was only about 23 years old, I was humble enough to recognize my own naivety so I sought advice from wherever I could get it. It didn’t take long for me to get hugely disappointed in the advice I got and realized that most people dishing out business advice knew no more than I did.

I spoke to business bank managers, local business advisers, small business accountants and anyone I could find who was in business. I remember clearly my biggest question when starting out was “How do I get new customers?”. Of course, I needed revenue, I needed to make money so I could reinvest that money as well as pay my bills. I had just become a father for the first time, I was a young Dad with responsibilities, I couldn’t get by without making money.

The advice I got was basic to say the least, such nuggets as “Have you thought about setting up a website?”, I know the internet was fairly new back then but of course I already had a website. Another gem offered more than once; “Have you got a yellow pages ad?” (this was when that was still important) and of course I already had more than one decent size ads.

It began to dawn on me that these people were either used to dishing out advice to local self employed plumbers or other micro businesses, or their own business was built on something they inherited or fell into, none of them had any experience in building a proper business enterprise from scratch.

The next thing that dawned on me was finding people who had built a big business from scratch was next to impossible and even if I could, finding one that would give me any of their time or advice was even harder. The people who knew nothing were quite happy to throw their opinions around but the rare few that knew something were hard to track down and tight lipped or bereft of time.

Thankfully I did track down and get help from some very experienced business people and it didn’t stop me from going bust because by the time I found them I was just about scraping a living but what they did do is propel me forward in business at a much faster pace than I would have done alone. They gave me shortcuts that shaved years off doing it through trial and error. It’s possible I wouldn’t have even achieved some of the things at all no matter how long I’d kept at it.

So why do I still need business mentors, coaches and advisers? Because I like to do new things and I know the difference between those that succeed in business and those that just get by or fail is the willingness to get advice and delegate to the right people. We can’t know everything and we can’t do everything. We can learn as much as we can and we can try and cover the tasks ourselves in the beginning but there comes a point where you have to admit your own limitations and get help, or get stuck within your own limitations.

I don’t care what your aims or goals are for your business, they all come down to money, even if you want to save the whales, you can save more whales when you’re making more money. So if I’m starting a new venture I want to prove it works by making money or at least generating some revenue as quickly as possible. Time and time again I’ve proved that my past experience in business and what I’ve learned from previous mentors, plus seeking advice from the right people in the industry (or related industries), gets results fastest. Reinventing the wheel, pretending I know it all and getting bad advice from people who haven’t achieved anything is the recipe for the slowest results.

Some of the key things I learned from my mentors that I put into practice and now teach others:

  • How to effectively market a business to generate interest
  • How to harness the interest from marketing and engage with potential clients
  • How to sell to potential clients, not just pitch but close sales
  • How to make sure I always get paid quickly without fail
  • How to price products and services so they are profitable
  • How to sell to the right clients who will pay and come back and how to ditch the bad customers who will eat your time, never pay promptly and create more problems than they solve
  • How to add value to products and services that don’t cost too much in time or money so clients are happy to pay more and a larger profit margin is created without more investment

I could go on but I think you can see a theme here; these are all things that can be applied to almost any business and they revolve around generating revenue. Guess what? If you can do these things effectively then you can pay other people to do all the other stuff. Believe it or not the points mentioned above are the things that are hardest to get right. You can have THE BEST award winning products and services but if you can’t get clients, can’t sell to them, can’t get paid or get repeat business then you have a broke business that is destined to fail. on the flip side if you can find clients, build relationships and trust, sell to them and take their money, you can find someone else’s products or services to give them, you don’t need any products and services of your own to have a successful business.

My first decent mentor helped me transform my tiny business that was ticking over on a few thousand very month (as it had been for a couple of years) to making 15 grand a month in just 2 – 3 months. And this was done without any external help just me and his advice. This was just the start of my proper entrepreneurial career that went on leaps and bounds from that time onward. If this has peaked your interest and you’d like to know more about my business mentoring and coaching fill out the form below and I’ll be in touch.

Free Business Coaching and Mentoring

cp-pAs a rule I don’t usually give anything away for free (especially my time) because people don’t always value it or take it seriously when given away but I am about to break that rule for 1 week only.

I have some free time slots over the next 10 days and I will be offering a 40 minute one to one business coaching/mentoring session on Skype to 5 people that contact me using the form below. This is not for a webinar, video or ebook, this is one to one time talking to me so you get my advice and input on your business or start-up idea.

Whether you want advice on starting a business, growing your existing business, making more profit, ideas for new products or services, marketing, selling, online strategies or just refining some thoughts you have or just generally make more money.

I have experience of starting businesses from scratch with minimal investment, turning failing businesses into profitable ones, property investing, juggling various projects at once and much more. I have written 5 business books and a few have been bestsellers so I know I have something to share with you and help you succeed in business. Get in touch. This is a limited time offer for 5 people only.

This offer is now closed. However I am still accepting a limited number of people on my business mentoring and coaching program which is only £35 or $59, click here for more info

Matt Kinsella’s Real World Business Series

 

A few months ago whilst working with some coaching clients and going through the business course I created they suggested I convert the course material into a series of books and I thought it was a great idea so after some editing they are finally complete.

Click here for Amazon Kindle versions (This is the cheapest way to purchase and the Kindle app is available for most tablets and smartphones)

Click here for information on the paperback versions

There are 4 books in my Real World Business Series:

Book 1 – Creating New Business Ideas and Opportunities
– What really makes an entrepreneur
The psychology of an entrepreneur, myths erased, the truth about entrepreneurship and how you can become an entrepreneur today.
– Generating and developing for new businesses ideas. (Plus recognising and creating opportunities)
How to come up with new ideas for a business or investment, developing those ideas or existing ones. How to see ready-made opportunities or create some from what is already in front of you.

Book 2 – Starting or Relaunching Your Business
– Choosing and deciding on a business, investment or venture
Get to know what opportunities or ideas are worth trying. Learn how to work out if the structure, income stream or growth will work for you. When to start and just as importantly when to quit and move on to the next idea.
– Business Planning and start or relaunch
What you should know (or find out) before starting any venture and what tools or people you need to put in place beforehand.

Book 3 – Sales and Marketing
– Sales
Learn how anyone can sell, it’s a natural talent we all have if you know how to use it. Whether you are “selling” your ideas to investors or physically selling products to customers, it is a key skill for any entrepreneur.
– Marketing
Find out marketing tricks, how to measure everything so you know what works best for your particular product. Inexpensive and free tools for websites. What is important (and usually free) and what is a waste of time and/or money. How to use social media. Blogging.

Book 4 – Cash Flow and Creating a Future For Your Business
– Making money and cash flow
Setting targets and making sure you reach them. Setting prices. Tricks to make sure you always get paid. Maximizing profits and minimizing costs.
– The future
How to change and adapt. Make unexpected events work in your favour. How to stay motivated and overcome failures to turn every problem into an opportunity for more success.

If you would like some help with marketing your business or just to share your experiences I would really like to hear from you. Get in touch via the form below and I will email you back.