Tag Archives: B2B services

Publishing and Launching our Client’s New Book: The Business Side of SEO

This week we are publishing and launching a new book The Business Side of SEO: Building a Business Within The Digital Marketing Industry, for our client Mark Preston.

Absolutely anyone selling services to other businesses could get something from this book, not just those in the SEO industry.

For the last few months it’s been a pleasure working with Mark on this book because he has many years experience in providing B2B services and all that entails, including failures and successes. Finding his way and creating a good business Mark ran into a lot of similar issues and solutions to problems as I found through my own times creating and running service based businesses, so we had a lot of common ground to talk about.

This week we are launching the Kindle version with the paperback to follow next week. For a limited time until Saturday you can download for free at Amazon using this link.

Within 24 hours of launch we have created a bestseller and Mark can stand behind this forever in his business life to prove the credibility and authority he had already earned in his industry.

Mark came to me already knowing the value of writing a book to boost his credibility and use for PR and marketing to generate more leads and prospects. Here is what he said about working with me:

“For many years, I’ve always wanted to write my own book. A few months ago, I connected with Matt Kinsella as he was on my top 100 list of influential business and marketing people and we got talking. After a while, As Matt is a bestselling author himself, I mentioned that I always had an ambition to write and publish my own book but just had this idea that it would either be done badly if I did it myself, cost me thousands of pounds or I would end up doing all the work for a publisher to take all the financial rewards.

How wrong was I. Matt offered me a book mentoring and publishing service, which I snapped up. Whilst writing this book, I had many days where I just couldn’t find the motivation to continue but during our weekly mentoring calls Matt always managed to give me inspiration to move forward and recognise how easy it actually was. I can state 100% that if Matt had not been helping through the process, my book would have never been finished.

Even before this book was released it directly boosted my credibility and authority in my field and led to better leads, clients and higher fees I could charge. Anyone can put out a self-published book or an eBook but Matt has helped me create a properly published book that is also marketed and promoted it brilliantly.

As this book is about marketing and selling your services I can recommend contacting Matt to help raise your business profile. I am already talking to Matt about writing my second book. Everyone has a book in them and with the right help – It’s not that hard. Just speak to Matt as he is a really friendly guy.”

If you’d like to discuss the idea of writing a book please don’t hesitate to get in touch I’d be happy to discuss it with you: