Writing and self publishing one book created thousands in additional monthly income, purely by chance but now I know how I did it, I can replicate it. I had no idea of the value of a book until I wrote one.
Writing my first book How To Be Lucky was more for my own amusement than anything else and I probably would never have had the time to write had it not been for some specific circumstances that left me with time on my hands in a quiet place to write for a few months.
Despite being a firm believer in making your own luck, writing my first book did just happen by chance and I wasn’t expecting anything out of it, I didn’t even know if I would publish it while I wrote it, I seriously considered just keeping it to myself because some of it was personal and I really only wanted to get some thoughts down on paper for myself.
Despite having some publishing offers I decided to self publish as that’s what some other published authors recommended because it’s so easy now and the cut from publishers for unknown authors is small and they expect you to do most of your own PR and marketing anyway. So I released my first book and not a lot happened.
Initially I sold a few books but not many and I guess this is when I got the bug for the first time I felt like I had put a lot into getting the book out there and now I wanted as many people to read it as possible. So I spent about 6 months researching and talking to as many of the top people in book PR and social media marketing that I could. I discovered what worked and what didn’t work and after a lot of graft, toil, trial and error my book was a number 1 best seller on Amazon. I was shocked and elated but relieved that it had all been worthwhile.
So what did I discover after becoming a best seller on Amazon? The first thing was that you can shift hundreds or maybe thousands of books in a few weeks but after the cuts that companies like Amazon and printers take, an author ends up with a fraction, plus when you factor in the costs of marketing etc. you end up with very little indeed. That didn’t bother me because it’s not what I did it for and had enough money anyway. However the second thing I discovered was the book generated income indirectly, quite a lot of money and I wasn’t expecting it at all.
Because my book had a large business, entrepreneurship and self help element to it I got people contacting me asking for advice. Purely by accident this created a mentoring and consultancy business out of nowhere without even trying.
Purely by accident I saw the value in writing a best selling book, it’s instant credibility, PR and advertising for yourself as an expert in your field. Every time I send out the screen shot above of my book at number one on Amazon I get book sales, I get inquiries, I get business, I make money but mostly in ways others don’t expect.
Immediately I wondered if it was a fluke, so after writing another book I used the same methods to make that a best seller within a few weeks. Then I wondered if it was just my books I could market in this way so approached some other coaches in other fields of expertise and created best sellers for them too. The first was for a strength and conditioning coach Brendan Chaplin and his book It’s Not About Sets And Reps. This proved to me that it wasn’t just business books and I had a formula to create best sellers for any expert, consultant or coach. So I then helped a few others create best sellers and the formula never failed.
Recently I was approached by someone who mentioned they probably couldn’t write a whole book but they could see the value in having a bestselling book and I realized that quite a few others might be in a similar situation so currently I am working with a group of people in business who have written just one chapter for our book that we will be releasing soon. They will get the benefit of being a co-author of a best selling book and having their area of expertise advertised in a book but they’ve only had to write a short chapter.
The technology and services exist now so literally anyone can put out a book but if not enough people see it and read it then there’s not a lot of value or satisfaction in it, as I initially discovered. But having a bestselling book creates a huge potential income indirectly (even if not from book sales directly) and an enormous amount of satisfaction, credibility and achievement.
If you’d like to know more about this, if you have a book you’d like to make a best seller or you’d be interested in writing a chapter for our collaborative book or even if you’d like our help getting a book written for you if you don’t have time, I’d love to hear from you. Get in touch via the form below.